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Ways To Make Competitors Wish They Were You (NAPSM)-Too often, people find themselves doing what it takes just to get by, say the authors of a new book. With this type of mentality, it’s tough to think creatively and to do what it takes to stand out from the crowd. What you need to do is to find and develop your Wow, say Robyn Freedman Spizman and Rick Frishman, authors of “Where’s Your Wow?” (McGraw-Hill). What Wow achievers and companies with Wow have is a personal brand-an identity that others recognize. Whether it’s for yourself, a product or service you sell or for your business, you need to be extraordinary to be seen and heard-amid the tumult of the marketplace. “You need to find your Wow and use it to push yourself into the spotlight,” says Spizman. To discover your Wow, you must first be able to identify it-not just in terms of delivering a great product, idea or service, but on many levels that can catapult you to success. The book offers a step-by-step guide to finding what’s unique-your signature style-and learning how to systematically build your brand. Wow is a quality that sets people apart, that goes beyond the norm and delivers more than what’s expected. It can be the difference between you and the competition that is so dramatic that it grabs immediate attention. The book is structured to help readers achieve such distinction at every step along the way. The authors include stories and examples to illustrate how to achieve Wow in your work. You don’t need to be a marketing expert to apply the laws of Wow. According to the authors, success is built on layers of experience, wisdom and talent, but regardless of anyone’s experience, it can be achieved. “With any great idea, when you don’t take a risk, you may never know if you could have succeeded,” says Frishman. “So have no regrets and take a chance. Don’t postpone that brilliant idea or business concept that you want to bring to life.” Rick Frishman is the founder of Planned Television Arts and one of the leading book publicists in America. Robyn Spizman is an award-winning author, consumer advocate and television personality. The book is available where books are sold. For a free bonus and to sign up for the Where’s Your Wow contest, visit www.wheresyourwow.com. Robyn Spizman Rick Frishman |
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