SPOTLIGHT ON MEN |
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(NAPSI)-What gives a man his style? Is it his look? His clothes? Or is it something else, the overall way he carries and presents himself-his swagger? However you define it, a new award is giving consumers the opportunity to vote for those men that they consider the most stylish, based on whatever criteria they choose. The Swagger Awards, created by SoftSheen-Carson hair products and Vibe magazine, is an online public voting campaign designed to identify and honor stylish men. As part of the program, consumers are encouraged to visit www.SwaggerVIP.com and upload photos of themselves as means of “showing their swagger.” A panel of celebrity judges will then narrow down the entries, at which point the public is urged to log on to the site and vote for their favorite men of style. Men who submit their photos have a chance to win an all-expenses-paid trip for two to a VIBE red carpet premiere party. In addition, consumers who visit the Web site have the opportunity to register for a special Swagger VIP Card that provides holders with access to special events. “Swagger is about looking sharp and exuding confidence,” says Blair Smith, SoftSheen-Carson Marketing Manager, Men’s Grooming and Styling. “The Sportin’ Style man turns heads whether he’s at the gym, the club or the office, and we’re proud to be celebrating those who have upped their game.” Sportin’ Style by Sportin’ Waves includes four products in all: Anti-Dandruff Shampoo, Conditioning-Styling Gel, Moisturizing Scalp Cream and a Shine Intensifier. The products are effective and simple to use. Developed by SoftSheen-Carson/L’Oréal Research and Development, the products offer good-for-you natural ingredients like avocado and aloe, for soft, touchable hair and intense moisture without greasiness. For additional details about the Swagger Awards, as well as the complete Sportin’ Style line of products, visit www.SwaggerVIP.com. Some of America’s most stylish men are nominated for the Swagger Awards. |
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