Copy/Paste HTML Article
<table border="0" width="575" height="25"><tr><td colspan=2><H2>TRENDWATCHER </H2><br><h2><P>Bright Colors Are Boosting The Nation's Mood<P><P><P> </h2></td></tr><tr><td>(NAPSI)-The use of bold, vibrant colors is the hot new trend gracing the runways, home stores and even the paper you write on. <P>The Colors Are Coming<P> According to a recent article on HGTV.com, the color trend is attributed to the optimism consumers have of the future despite the current housing crisis, ongoing war, upcoming election and economic downturn. <P> Bright colors also boost moods, which is why many consumers are using bold paints and decorative items in their homes. <P> "In terms of the paper industry, vibrant colors are increasingly becoming popular for direct mail, cards, posters and flyers to not only stand out, but to provide a cost-effective marketing solution," said Jeff Fox, director of marketing for Wausau Paper's Printing and Writing sector. "The graphic arts community has long used bright paper as an artistic expression; however, in recent years the consumer use of vibrant-colored paper is becoming a popular trend in communication." <P>Bright And Neon-Colored Paper<P> Originally developed in the mid-1970s, AstrobrightsŪ is Wausau Paper's flagship brand and is seen as the industry standard for bright, neon-colored, uncoated papers. This proprietary line of vibrant papers is available in 23 attention-getting colors. <P> AstrobrightsŪ colors are consistent side to side and run to run and deliver high-quality perfor-mance. AstrobrightsŪ is available in 60- and 70-lb. text and 65- and 80-lb. cover, which are laser and ink-jet guaranteed. <P> To learn more about the trend in colors, visit www.hgtv.com/ hgtv/dc_design_colors/.<P> <P> <P>Bright colors are coming and can be seen on everything from next year's bathing suit to the paper you write on. <P><P> </td><td width="100" valign="top"><a href="http://www.napsnet.com/articles/59235.gif"><img src="http://www.napsnet.com/articles/59235.gif"></a><br><a href="http://www.napsnet.com/pub/59235.zip">Download high-resolution, print_quality graphic and MS Word document</a><HR><BR><b>Word Count: 262</td></tr></table>