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<table border="0" width="575" height="25"><tr><td colspan=2><H2>NEWS OF NUTRITION </H2><br><h2><P> OF NUTRITION<P> <P> <P> Shoppers Feel Misled By False Health <P> Halo Of High Fructose Corn Syrup−Free<P> <P> <P> </h2></td></tr><tr><td>(NAPSI)-With a seemingly endless list of daily duties and shifting priorities, shoppers want to be armed with information that helps them make fast and smart decisions. That's why food and beverage companies have taken great strides to help harried moms and other grocery shoppers navigate the store aisles. Thanks to government labeling regulations, you can find better, more plentiful nutrition information on product packages and company Web sites.<P> But, new consumer research suggests many shoppers feel confused and misled over the recent trend of companies touting products as "high fructose corn syrup−free." The popular sweetener, like table sugar, is used in a variety of food and beverage products. Unlike table sugar, high fructose corn syrup has taken some undeserved knocks, despite repeated confirmation from the science and medical communities that it is nutritionally no different than sugar. <P> Sweet news for consumers is that leading medical and nutrition groups agree that high fructose corn syrup and sugar are handled similarly by the body and contain the same number of calories (four calories per gram). High fructose corn syrup, like sugar and honey, is natural and should be enjoyed in moderation. Therefore, those companies that are promoting their products as "high fructose corn syrup−free" are projecting a false "health halo" despite the fact they may have simply chosen another, equally caloric sweetener, like sugar.<P> New research conducted for the Corn Refiners Association shows that fewer than 4 percent (3.6 percent) of grocery shoppers look for high fructose corn syrup on their labels, representing a decline from 8.3 percent in 2008.<P> "It's easy to see how some shoppers could be led astray into thinking foods without high fructose corn syrup are somehow more healthful, but that isn't the case," explained nutrition expert Christine Rosenbloom, Ph.D., R.D., professor of nutrition, Georgia State University, Atlanta. "Products labeled as high fructose corn syrup−free are clearly trying to project a 'health halo' that doesn't exist." <P> When consumers are armed with facts about high fructose corn syrup, they often hold negative views of food companies that market products as "high fructose corn syrup−free." In fact, nearly half of shoppers feel misled by food companies that make these claims. "When it comes to calories from sugar or high fructose corn syrup, they're exactly the same," said Audrae Erickson, president of the Corn Refiners Association. "Food shoppers are increasingly aware of that fact." <P> You can learn more at www.SweetSurprise.com.<P> <P> <P> <P> Nearly half of all shoppers feel misled by companies that promote their products as "high fructose corn syrup−free," creating a false "health halo" that doesn't exist.<P> <P> <P> </td><td width="100" valign="top"><img src="http://www.napsnet.com/articles/62947.gif" width="100" alt="PHOTO" border="0"><br><a href="http://www.napsnet.com/pub/62947.zip">Download high-resolution, print_quality graphic and MS Word document</a><HR><BR><b>Word Count: 426</b></td></tr></table>