GEM OF AN IDEA A Sparkling Way To Promote Heart Health

(NAPSI)-When you get down to the heart of the matter, jewelry is a beautiful way to promote awareness of important women's health issues. That's because a new collection of heart-shaped jewelry has been created to show support for women's heart health programs. The 2010 Heart Truth Collection was created by Swarovski, the leading designer and producer of fashion jewelry. For the sixth year, Swarovski is a national sponsor of The Heart Truth's Red Dress Collection Fashion Show during New York fashion week. The collection includes a Red Dress pin, a Red Dress charm and a heart-shaped necklace, bracelet and pair of earrings. Swarovski will donate $100,000 from the sales of its 2010 Heart Truth Collection to the Foundation for the National Institutes of Health on behalf of The Heart Truth® campaign in support of women's heart health education and research. The Heart Truth® campaign seeks to raise awareness of the Red Dress® as the national symbol for women and heart disease and to deliver an urgent wake-up call to American women about their No. 1 health threat. For more information, please visit www.swarovski.com or www.hearttruth.gov. The Heart Truth, its logo and The Red Dress are trademarks of HHS. Participation by Swarovski does not imply endorsement by HHS/NIH/NHLBI.

This Heart Truth pendant is helping to spread the message that women should pay attention to their No. 1 health threat. The Red Dress® serves as a national symbol for women and heart disease. Word Count: 242 Copy/Paste HTML Article