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Companies Make
A Difference

Support And Save Children

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Companies That Are Making A Difference

(NAPSI)—In many communities, companies are finding innovative ways to make a difference.

Some inspiring examples can be found in the companies given awards this year for their efforts in partnership with United Way. Here are the eight companies honored:

• P&G was honored for its efforts on children’s health and education. Globally, P&G invests more than $100 million annually in charitable cash, product and employee donations. Company employees volunteered more than 52,500 hours in 2011, plus senior leaders served on more than 200 prominent local, national and global boards.

• Publix Super Markets, Inc., raised $45.6 million for United Way, promoting the nonprofit on 220 million grocery bagsÊ as well as including Born Learning education tips on store shelf signs and customer newsletters.

• Bank of America and its employees raised more than $35 million and volunteered more than 1.5 million hours nationwide. The bank also supported free income tax assistance, resulting in more than 530,000 completed tax returns.

• Deloitte raised $21 million for communities, plus the firm tapped its employees’ professional experience to serve nonprofits through skills-based volunteering and has pledged $110 million in pro bono work to leading nonprofits.

• Microsoft and its employees donated $100.5 million to nonprofits and educational institutions. The company provided a $17/hour match for employee volunteer hours with employees recording more than 426,000 hours. Efforts focused on providing opportunities for youth.

• General Motors’ GM Foundation made its largest gift ever—a transformational $27.1 million grant to United Way for Southeastern Michigan—to create a “Network of Excellence” within seven area high schools and increase graduation rates from 50 percent to 80 percent over five years.

• Wells Fargo raised $56 million annually, plus team members volunteered 1.5 million hours—a 10.8 percent increase over last year. The company also offers a unique Volunteer Leave Program that provides fully paid volunteer leave for up to four months for team members to work on a significant project impacting a nonprofit organization or school.

• Illinois Tool Works (ITW) raised $11.4 million, including a generous dollar-for-dollar match, plus an enhanced match to encourage participation and leadership giving. To provide opportunities for young people, ITW’s innovative annual United Way video is created by high school students, Boys and Girls Club kids and a nonprofit creative arts foundation.

The Spirit of America and Summit Awards program, celebrating its 25th year, is United Way’s highest national honor for a corporation. For more information, visit

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Providing Babies With A Healthy And Happy Start:New Charitable Platform by Johnson’s Baby Supports
Save the Children

(NAPSI)—From the moment of birth, a baby needs essential items to keep him or her healthy and happy. Unfortunately, millions of families don’t always have access to these vital resources. According to Save the Children, 90 percent of U.S. children live in areas at risk of natural disasters. In addition, families worldwide are also impacted by various global natural disasters where mothers and babies are deprived of their most basic needs. The good news is that organizations such as Johnson’s Baby and Save the Children are working in partnership to provide mothers and caregivers with essential basic resources and simple tools that will lend support in times of unexpected crisis.

Johnson’s Baby Cares is Johnson’s Baby’s new charitable platform dedicated to supporting the healthy development of moms and babies, while addressing the basic care needs of families during crisis situations through product donations, educational initiatives and financial support.

Here are some programs that Johnson’s Baby Cares, alongside parent company Johnson & Johnson, are working on in 2012 to support Save the Children:

• Providing relief during disasters: During times of crisis, families need essential baby care items to care for their infants and children. Actress, recording artist and new mom Hilary Duff will assist in the assembly of thousands of “Care Kits” that have been earmarked for distribution to families affected by natural disasters.

• Funding that enables Save the Children programming: Such as Child-Friendly Spaces, which supplies families and children with safe areas in which to recover, play and experience the joy of being together as a family following a disaster.

• Training health workers: Vital training for health workers in developing countries through the “Helping Babies Breathe” program, which teaches basic techniques to prevent birth asphyxia, saving newborn lives.

• Getting consumers involved: Consumers can show their support of this campaign by purchasing any Johnson’s Baby product between April 15 and June 10, 2012 and redeeming a 50-cent coupon at retail stores, in which 25 cents will be donated to Save the Children. Throughout the rest of the year, Johnson’s Baby will share additional ways consumers can get involved to help support Save the Children.

Visit the Johnson’s Baby Facebook page and select the Our Giving tab to learn more about the program and how you can help support Save the Children.

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Doubling Down On The Fight Against Older American Hunger

(NAPSI)—Nearly 9 million Americans 50 and older are currently struggling with hunger or lacking sufficient nutrition and food resources. And the problem is predicted to increase 75 percent by 2025, according to AARP Foundation.

Fortunately, an effort to eradicate this growing problem is under way and gaining traction. Since AARP and AARP Foundation launched Drive to End Hunger last year, the initiative has donated more than 6.6 million meals and driven corporate and individual donor commitments with an expected value of $18.1 million. Chase Card Services (Chase), a division of JPMorgan Chase & Co., makes a donation to AARP Foundation for Drive to End Hunger each time an AARP Visa Card from Chase account is opened and the card is used. Last year, Chase contributed $1.6 million to this important cause, which is equivalent to an estimated 750,000 meals for older Americans in need.

To attract even more attention and resources to this often-overlooked issue, Chase is doubling the donations made with the AARP Visa Card to AARP Foundation for Drive to End Hunger during the month of May, which is Older Americans Month. For more than a year, Chase has been donating $0.03 for each purchase made with the AARP Visa Card and $1 for each new account opened. However, in May, Chase is increasing this commitment by donating $0.06 for each purchase made with the card, $2 for each new account opened, in addition to a $100 cash back bonus for cardmembers after their first use of the card. All told in 2012, Chase will donate up to $2 million to AARP Foundation.

Doubling donations provides an easy way for cardmembers to make a difference in the lives of millions of Americans who face hunger each day. This year, in addition to the donations made through AARP Visa Card purchases, Chase has teamed up with four-time NASCAR Cup Series Champion Jeff Gordon and Drive to End Hunger and will appear on the No. 24 Drive to End Hunger Chevrolet for five 2012 NASCAR Sprint Cup Series races throughout the country.

For more information about the growing issue of hunger among older Americans, visit

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A Creative Way To Help

(NAPSI)—If you enjoy crafting, there’s a fun way to help kids with autism and other disabilities.

For three years, A.C. Moore Arts & Crafts, Inc. has teamed up with Easter Seals to raise awareness and funds for kids with autism and other disabilities.

There are a couple of things you can do. Customers at any A.C. Moore store can donate $1 to Easter Seals at checkout or they can purchase a T-shirt and decorate it for free at a special crafting event. And you can always say thank you for supporting Easter Seals when you shop at A.C. Moore year-round.

Your creativity will help support Easter Seals and its Make the First Five Count initiative, which raises awareness and funds for young children with autism and other disabilities. Funds raised support Easer Seals and autism services in the same communities the stores are based in, giving thousands of children and adults with autism access to critical services.

There’s no known cause or single effective treatment, but people with autism at any age can make significant progress and lead meaningful lives. Getting the right support at the earliest stage in life can help a child gain the skills he or she needs to be successful. Detecting developmental delays like autism during the first five years of a child’s life can really make a difference.

Today, one in 88 children is diagnosed with autism and there’s an increasing need for funding, services and support. A new case of autism is diagnosed every 20 minutes.

“We know that through early detection and individualized intervention, children with autism and other disabilities make significant progress,” explains Dr. Patricia Wright, MPH, Ph.D., national director autism services, Easter Seals.

A. C. Moore’s crafts bring families together for fun through creativity. And A.C. Moore knows how important it is to give all kids the best start in life. For more information, visit

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Bringing The Caring Neighbor Tradition To Life

(NAPSI)—Across the country, communities will be joining together again to support their local Children’s Miracle Network Hospitals.

Through May 19, customers can visit any of the nearly 4,700 Rite Aid stores nationwide to purchase Miracle Balloons for just $1 each. In appreciation, customers will receive seven dollars in coupon savings for a range of popular products for every balloon purchase. All funds stay where they are raised and support the Children’s Miracle Network Hospital serving that community.

“Our annual campaign for Children’s Miracle Network Hospitals is just one of the ways we demonstrate our core value of being a caring neighbor,” said John Standley, Rite Aid president and CEO. “Thanks to the efforts of our associates and the generosity of our customers, we’ve been able to make a difference in the lives of millions of sick and injured children and their families.”

Rite Aid has raised more than $51,000,000 for Children’s Miracle Network Hospitals, making it the organization’s sixth-largest corporate sponsor. Miracle Balloon sales are just one of the many ways it supports Children’s Miracle Network Hospitals. Each year, store associates come up with creative ways to raise money, such as archery tournaments, all-male beauty pageants, and fishing expeditions throughout the year.

Beyond store activities, company leaders roll up their sleeves and clean the associates’ vehicles at the annual car wash at the corporate headquarters. The all-day fundraiser also features associate competitions, a pie toss booth staffed by members of the executive management team, and a water balloon dodgeball tournament.

Rite Aid is also using social media to increase campaign participation. The company’s Facebook page offers its fans an opportunity to share stories about their CMN Hospital. Facebook fans will also be able to make a pledge to support the Children’s Miracle Network Hospital and share their pledge with their friends and family.

Rite Aid’s goal is to raise a total of $5 million for Children’s Miracle Network this year. Children’s Miracle Network Hospitals will use the money to provide critical care, purchase lifesaving equipment, fund groundbreaking research and cover medical costs for patients.

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Tips On Teaching Children How To Behave

(NAPSI)—Experts say that while children are great learning machines, they actually learn more through experience than they do from their parents talking.

If you are finding it a challenge to discipline your child, a national child care organization started over 90 years ago offers the following tips:

• Teach children acceptable and unacceptable behavior immediately after they do or don’t do something. Don’t wait.

• For important matters such as commands or instructions, speak less; one or two words for every year the child has been alive is more effective than an elaborate rationale.

• Be very clear. “Would you” or “could you” is not as clear as “you have to.”

• Use positive motivation way more than punishment.

• Create a positive learning environment; four to five pleasant interactions to one unpleasant direction.

The source of these tips—Boys Town—counsels families and schools across the country on best parenting and discipline practices. These strategies incorporate those teachings and can be used for effective parenting in the home.

Children Learn by Doing

“The general rule, especially as it pertains to behavior, is that children learn by doing things,” says Dr. Pat Friman, Boys Town director of Clinical Research. “They need what they have done to change their experience in certain ways, primarily in a pleasant or unpleasant way.”

About Boys Town

Nationally, Boys Town has been a beacon of hope for America’s children and families through its life-changing youth care and health care programs for more than 90 years.

In 2011, Boys Town’s Integrated Continuum of youth care and health care programs served more than 500,000 children and families across America. This includes those who received services from Boys Town’s residential programs as well as those served by the many varied programs that comprise the Boys Town Integrated Continuum of Child and Family Services.

These services include in-home family services, health care services provided by Boys Town National Research Hospital and the Boys Town National Hotline.

To learn more about parenting, visit To learn more about BoysTown, visit Its national hotline offers free advice to parents, 24 hours a day, seven days a week. For assistance, call (800) 448-3000.

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Singer Goes Behind The Scenes To Benefit People With Disabilities

(NAPSI)—To say thank you to all those who contribute to its fundraising campaign, one grocery retailer offers a sneak peak at some exclusive videos.

Safeway recently launched its annual for Support People with Disabilities fundraising campaign, which benefits Easter Seals and Special Olympics.

This year, as a way to thank the thousands of customers and employees who support the campaign, the store has teamed up with award-winning singer/song- writer and philanthropist Avril Lavigne to bring a new video element and enhanced fundraiser to the effort.

When customers enter any Safeway, Vons, Pavilions, Tom Thumb, Randalls, Dominick’s or Carrs store through April, they can look for the “Behind the Scenes with Avril Lavigne” signs near each store’s entrance, grab a tear-card from the sign and bring it to the register to make a $5 donation at checkout to support services for children and adults living with disabilities.

Customers who do so will be given a coupon and code to view exclusive videos of the singer on tour, behind the scenes, performing from her dressing room and visiting Easter Seals programs for kids with disabilities.

Because Avril is passionate about sharing a message of inclusion—that young people with disabilities want to laugh, have fun with their friends and just fit in—she worked with Easter Seals to create the Avril Lavigne Rockstar Club at Easter Seals, an initiative to support recreational programming where kids and teens with disabilities can find their “inner rockstar” through social events, music, theater, sports, arts, leisure time, hobbies and camp.

To spread Avril’s message of inclusion, here are some helpful hints:

• It’s okay to offer your help to someone, but ask first or wait for someone to ask for your help.

• You can ask people about their disabilities, but know they might not want to talk about it.

• Remember, just because people use wheelchairs, it doesn’t mean they are sick. Lots of people who use wheelchairs are healthy and strong.

• Never pet or play with guide dogs. They shouldn’t be distracted from the job they are doing.

• Treat a person with a disability the way you like to be treated and you’ll have a friend for life.

Working with Avril Lavigne and The Avril Lavigne Foundation, the in-store campaign hopes to fund more rockstar clubs and raise greater awareness and funds for children and adults living with autism and other disabilities in communities across the U.S. and Canada.

You can help support Easter Seals and people with disabilities by shopping at your local Safeway store and participating in this special register donation program. You can find more information at, and


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What Actor Tim Kang Wants You To Know
That Could Save A Child's Life

by Tim Kang
Actor, The Mentalist

(NAPSI)—As a new dad, I am more aware than ever of the dangers that children face and understand how parents would do anything possible to protect them. That’s why I have partnered with the National Center for Missing & Exploited Children (NCMEC) to share important information about what parents can do to keep children safe.

An analysis of more than 7,000 attempted abductions over the past seven years found that children were at greatest risk going to and from school or school-related activities. Most predators, nearly all men, were driving a vehicle when they tried to abduct a child walking alone or riding a bicycle. The most common lure was offering a ride, typically to girls between the ages of 10 and 14, or trying to tempt them with candy and money or ask them to help look for a lost pet.

Here’s the good news: It showed how children were able to get away. Those who escaped did something proactive instead of being passive or polite. They yelled, kicked, pulled away or attracted someone’s attention. Or they simply walked or ran away. Children need to know that it is okay to say no to someone who may be acting very nice to them.

Just spending a few minutes teaching your child about safety could mean the difference between life and death. That is why NCMEC’s “Take 25” national public awareness campaign each May urges parents to take 25 minutes to talk to children about safety. More information about the “Take 25” campaign can be found at

Every day, a staggering 2,000 children are reported missing. You can prevent your child from becoming a statistic. Teach kids to always take a friend when biking or walking or standing at the bus stop—and never take shortcuts. They should never accept a ride from anyone or money or gifts unless you have said it is okay.

NCMEC is a nonprofit organization that operates a toll-free 24-hour national missing children’s hotline (1-800-THE-LOST) In its 28 years, it has assisted law-enforcement in the recovery of more than 169,840 children. Its CyberTipline has fielded more than 1.3 million reports of child sexual exploitation, and its Child Victim Identification Program has analyzed more than 66 million child pornography images and videos. For more information or to make a donation, visit

• Tim Kang is a sought after and versatile actor in both television and film. He can currently be seen on the hit CBS drama “The Mentalist” where his character Kimball Cho, the straight-arrow investigator, has emerged as a fan favorite.

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