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Walking To Find A Cure

Ride For The Cure

Prevent Wildfires Top 10 Youth Volunteers Face-To-Face Connections Aging Well
Living Well
WW II Museum Congressional Medal Of Honor

Walking To Find A Cure

(NAPSI)—While you are enjoying your morning walk or your evening stroll, women (and men) across the country are hearing the life-changing words “you have breast cancer.” With a new diagnosis every three minutes in the U.S., chances are high that you know someone who has been affected by breast cancer.

While it can be incredibly difficult to see a loved one battle this disease, there are ways you can show support and make a difference.

As well as your daily walk, you can take a walk of a different kind: a weekend-long fundraising walk that will help improve the odds of surviving breast cancer by providing funds for research, creating more awareness and providing access to treatment, regardless of a person’s ability to pay.

“People who have been touched by breast cancer in some way are looking for opportunities to get involved to help end this disease,” said Eloise Caggiano, program director of the Avon Walk for Breast Cancer and a six-year breast cancer survivor. “Doing a fundraising walk is a great way to support breast cancer research, as well as fund essential care for those who need it.”

The Avon Walk for Breast Cancer is a project of the Avon Foundation for Women, a 501©(3) public charity. Since its launch in 2003, the Avon Walk series has raised more than $400 million through the dedication of more than 150,000 participating women and men across the country.

The Avon Foundation awards the funds raised from each Walk to local, regional and national breast cancer organizations to support their lifesaving work. Checks are presented at the Walk so participants can see their fund-raising dollars immediately put to work in their community.

The Walks take place in nine great cities, covering 39 miles in two days, bringing together people from all walks of life to fight breast cancer. The 2012 Avon Walk season is sure to be the best yet—not only will it continue the celebration of survivorship, but 2012 marks the series’ 10th anniversary.

For breast cancer statistics, breast health resources and information on how to get involved, visit or call (888) 541-WALK (9255). Use the code Walk2 to receive $10 off your 2012 Avon Walk registration.

Note to Editors: October is National Breast Cancer Awareness Month.

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Ride For The Cure

(NAPSI)—A seven-day charity motorcycle ride and a special edition of a popular skin care product will benefit amfAR, The Foundation for AIDS Research.

With Kiehl’s LifeRide for amfAR, the skin care company Kiehl’s Since 1851 continues its commitment to supporting HIV/AIDS charities. The company has already raised more than $1,000,000 for HIV/AIDS organizations.

Kiehl’s will donate $75,000 to amfAR during the ride, and to further benefit the organization, the company will introduce Limited Edition Ultra Facial Cream, a new version of its customer favorite featuring a specially designed motorcycle and flame motif. One hundred percent of Kiehl’s net profits from the sale of this product, up to $25,000, will benefit amfAR.

Ultra Facial Cream has a light moisturizing texture and provides 24-hour hydration. The fragrance-free and colorant-free moisturizer contains squalane, an emollient derived from olives that closely mimics the skin’s natural sebum, as well as Antarcticine, Imperata cylindrica and vitamin E, and skin-compatible oils derived from avocados, apricot kernels and sweet almonds. It leaves skin visibly well balanced, particularly in harsh weather, while helping to reduce moisture loss.

For more information, visit

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Remember, Only You Can Prevent Wildfires

(NAPSI)—A recognized symbol of fire prevention since 1944, Smokey Bear now offers additional ways to help prevent wildfires—new public service advertisements (PSAs) and a mobile application (or app). His free smartphone app is designed to provide information about wildfire prevention, including a step-by-step guide to safely building and extinguishing campfires, as well as a map of current wildfires across America.

The television, radio and outdoor PSAs target anyone likely to be a casual camper, hiker or mountain biker, as well as people who live near forests. The campaign was created pro bono by ad agency Draftfcb, the same volunteer agency that has worked on the campaign since 1944.

Smokey’s message about wildfire prevention has helped to reduce the number of acres burned annually by wildfires, from about 22 million (1944) to an average of 6.5 million today. Although progress has been made, wildfire prevention remains one of the most critical environmental issues affecting the nation. Preventing wildfires is as important today as it was when Smokey first began his campaign—and it’s important that people learn about the causes and what they can do to help prevent them.

Many Americans believe that lightning starts most wildfires, when, in fact, nine out of 10 wild- fires nationwide are caused by people. The principal causes are campfires left unattended, yard waste burning on windy days, arson, careless discarding of smoking materials or BBQ coals and operating equipment without spark arrestors.

The campaign reminds people that Smokey is counting on them to prevent wildfires. The PSAs aim to decrease the number of human-caused wildfires and encourage young adults to speak up when others are acting carelessly. The PSAs direct audiences to visit the campaign’s updated website,, where they can take a pledge to be smart when outdoors and learn more about wildfire prevention. Smokey Bear’s website has also been updated. In addition to the PSAs and website, Smokey Bear uses Facebook, Twitter and YouTube to further the reach of his messages:

• Facebook:

• Twitter:

• YouTube:

• Mobile:

Smokey Bear’s Facebook community, which includes over 40,000 people, features interactive tabs with quizzes, polls, fire safety tips and much more.

The mobile app provides easy access to all of Smokey’s social media networks including his YouTube, Twitter and Facebook pages. In addition to a step-by- step campfire guide and the wildfire map, the app provides free mobile wallpapers featuring classic images of Smokey Bear.

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America’s Top 10 Youth Volunteers Named

(NAPSI)—If you worry about young people these days, take heart: lots of them are already changing the world for the better.

Every year, the Prudential Spirit of Community Awards honors middle and high school students whose service has made a positive difference in communities across America and around the world. The program has recognized nearly 100,000 young heroes since its start 16 years ago.

This year’s top 10 honorees included:

• A high school senior from Iowa who co-founded a cheerleading squad that includes students with disabilities, then formed a nonprofit that helps teens nationwide start similar squads at their schools.

• An 18-year-old Utah student who coordinated building a day care and community center in Guatemala to give impoverished single mothers a safe place to leave their children while they work.

• A 13-year-old Rhode Island girl who organized the collection of more than 36,000 gallons of waste cooking oil to convert into heating fuel for needy families.

• A New Jersey high school junior who co-founded a nonprofit that motivated students at 23 schools to raise money to dig more than 30 water wells in rural India.

“The Prudential Spirit of Community honorees have seen problems in their communities and around the world and have taken action,” said Academy Award−winning actress Susan Sarandon, who personally congratulated the 2011 honorees during a gala dinner reception in Washington, D.C. “Their compassion to help others should give us all a lot of hope for the future.”

And today, the search is on for the top youth volunteers of 2012.

The Prudential Spirit of Community Awards program is open to students in grades 5−12. Starting in early September, volunteers can apply online at The deadline is November 1.

Schools and participating organizations select Local Honorees, whose names are submitted for statewide judging. In February, the top two candidates from each state, including Washington, D.C., are named and receive $1,000 awards, silver medallions and an all-expense-paid trip to Washington, D.C.

A national selection committee then selects 10 State Honorees as America’s top youth volunteers. National Honorees receive $5,000 awards, gold medallions, crystal trophies for their nominating schools or organizations, and $5,000 grants from The Prudential Foundation for a charitable organization of their choice.

The Prudential Spirit of Community Awards, the United States’ largest youth recognition program based exclusively on volunteer service, was created by Prudential Financial in partnership with the National Association of Secondary School Principals (NASSP). The program serves to honor young people who are committed to making a positive difference and to inspire others to consider how they can also contribute to their communities and the world.

For more information about the awards and the honorees, or to learn more about applying, visit

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Value Of Face-To-Face Connections
by Father Steven E. Boes

(NAPSI)—I was at a friend’s house recently when his teenage daughter came into the room, obviously upset. When we asked what was wrong, she told us about the fight she was having with a friend and the hurtful things being said.

Her dad couldn’t believe her friend would say such things. For proof, his daughter whipped out her phone so he could “read” the argument. The entire thing was happening via text. They hadn’t actually spoken about the problem face-to-face.

There is no skill more valuable than being able to speak with a person face-to-face. You can make a connection that no text, tweet or Facebook update can duplicate. The fastest way to communicate isn’t always the best way to communicate.

It’s much easier to resolve conflict face-to-face. Why do you think world leaders meet at summits? They can sit down and discuss the problem. There’s no reading between the lines—it’s all right there. Everyone is getting the same message.

That’s why we teach social skills to the kids and families in our care. For most of them, conflict is a part of their lives—and they need to learn how to address it. They also need to know how to introduce themselves, look a person in the eyes and disagree appropriately.

Spend time talking with your children to help them shape their social skills so when they have a disagreement with a friend, they know how to resolve it quickly and effectively.

• Father Boes is president and national executive director of Boys Town, which has been saving children and healing families for more than 90 years. He offers more good advice at

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Making Wishes Come True

(NAPSI)—According to Kevin W. O’Neil, M.D., FACP, CMD, to live a long and healthy life, you need a purpose. “Purpose gives dynamism to life. Life without purpose or meaning can have serious adverse effects emotionally and physically. Research has demonstrated that purposeful pursuits can not only help us live longer, but with a better quality of life and better health outcomes,” explained Dr. O’Neil, Chief Medical Officer for Brookdale Senior Living.

Aging adults, he added, who face increasing health complications and difficulty maneuvering through their everyday activities, respond positively to external interactions and events that cultivate purposeful fulfillment. For many, purpose might be easier to find if only one particular wish—to travel, see relatives, produce art, even skydive, any of a variety of dreams once deferred—could be fulfilled.

Wishes are not just for the young. They have no age limit or expiration date. They give older people a sense of hope. To help older Americans realize their purpose and have their wishes fulfilled, a nonprofit organization and a senior living provider created a program that grants the wishes of hundreds of seniors.

The Program

Jeremy Bloom’s Wish of a Lifetime, a foundation created to initiate a cultural change by enriching the lives of seniors, and Brookdale Senior Living, one of the nation’s leading owners and a provider of high-quality senior living communities, make wishes come true for residents. Built on the premise that seniors should be respected, honored and aided in society, they hope to inspire an entire generation and create a cultural shift in how we view aging. Growing older doesn’t mean one has to stop dreaming and living a life of purpose.

To request a wish, the resident or family member fills out a survey form explaining a wish he or she would like to have fulfilled, and how it relates to one or more dimensions of Brookdale’s Optimum Life platform, which is geared toward cultivating whole-person wellness.

The Wishes

The residents often have powerful life stories. They’re people who are changing the culture of aging by staying active, continuing to learn and finding new opportunities for self-discovery.

Their once-in-a-lifetime wish experiences include reconnecting with loved ones who have not seen each other in decades, renewing and celebrating passions, such as piloting a plane or playing in a band, and fulfilling other lifelong dreams.

For just a few high-flying examples, consider Helene Dax, the first female air traffic controller. Her desire was to return to the skies. Then there’s Stephen Meyer, an 86-year-old World War II veteran and former Army sergeant who always wanted to marshal in an aircraft. Howard Grim, a former Air Force Lieutenant Colonel, relived his Air Force past by flying in the cockpit of a T-34 Mentor with a pilot.

The wishes are granted as a way to enrich the lives of the residents. Many thought they would never be able to have the experience they asked for in their wishes but they still continued to dream. When their wish is granted, their spirits are renewed and they find more purpose in their everyday lives.

Many wishes involve travel; others long for family reunions, and some have unique requests to fulfill personal goals. At the website, you can see each wish and view its story.

Wishes are ageless, timeless and priceless. To seniors, they are also testimonials to hope and validation that there’s no age limit on the desire to live life to the fullest. This program means senior living residents don’t have to let “someday” become “never.” They will have an opportunity to fulfill dreams they had placed on the shelf.

Learn More

For more information on Brookdale and Jeremy Bloom’s Wish of a Lifetime, visit and

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WW II Museum Seeks Families And Friends
Of Those Who Served

(NAPSI)—The heroism and dedication of a unique group of men are on display in a unique museum.

It started 65 years ago, when the 390th Bombardment Group, an Eighth Air Force B-17 Flying Fortress unit stationed in England, created a place in world history. This group flew 301 combat missions over Europe from 1943 to 1945. The stories of the men and the missions are housed in a special museum—the 390th Memorial Museum located in Tucson, Arizona.

The 390th Memorial Museum, on the grounds of the Pima Air & Space Museum, houses a restored B-17G, called “I’ll Be Around.” Visitors can look inside the historic aircraft and see the tight spaces the crew occupied inside a bomber that had no insulation and few safety measures.

Their Part in History

The 390th Bombardment Group dropped 19,000 tons of bombs and lost 181 aircraft. Most significantly, 714 airmen lost their lives. The B-17s flown by the 390th bombed aircraft factories, bridges and oil refineries. The 390th bombed the coast of Normandy before the ground landings; cut German supply lines during the Battle of the Bulge; and dropped food supplies to the Dutch the week before V-E Day.

The crews are memorialized in photos that fill the museum walls; men in uniform in front of their planes that are adorned with nose art and the endearing names of each plane.

WWII Research

In addition to memorabilia and artifacts, the 390th Museum houses the “Top Cover for the J Group” mural, one of the most recognized WWII paintings.

The Joseph A. Moller Library inside the museum is a private research center for the Air Campaign of Central Europe. The library contains over 90,000 pages of 390th combat history and over 10,000 photographs.

“This private library is the resource center for our research department of the 390th Memorial Museum, which is researching details on the men and the missions they flew,” said Emile “Terry” Therrien, executive director of the 390th Memorial Museum Foundation.

Searching for Connections

With this mission in mind, the Museum is seeking members of the 390th and their descendants. “We’re hoping that the stories of the men involved will live on through this museum,” Therrien said. “We’re encouraging anyone who was part of these military flight missions and ground support units or their relatives to contact the museum. Tell your story.”

For more information on the 390th Memorial Museum or to make a donation to the museum, please visit


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Saluting The Congressional Medal Of Honor

(NAPSI)—A medal this nation confers in recognition of selfless acts of bravery is receiving very special recognition.

The Congressional Medal of Honor is the highest honor that can be awarded by Congress to a member of the Armed Forces.

It is presented by the president of the United States for “conspicuous gallantry and intrepidity at the risk of one’s life above and beyond the call of duty.”

The Medal has three variations today: one for the Navy, Marine Corps and Coast Guard; one for the Army; and one for the Air Force. Each is worn on a ribbon of light blue, embroidered with 13 stars.

A Celebration Of Service

To celebrate the 150th anniversary of the Medal of Honor, a series of gala balls and other events are taking place across the country throughout the year.

In addition, Congress has authorized the Secretary of the Treasury to mint and issue up to 100,000 gold $5 coins and up to 500,000 silver $1 coins in recognition and celebration of the establishment of the Medal of Honor in 1861. The designs of the coins are intended to be emblematic of the traditions, legacy and heritage of the Medal of Honor and the distinguished service of its recipients.

A portion of the proceeds will support the Congressional Medal of Honor Foundation’s education programs featuring college scholarships, a nationwide character development program, and sponsorship of Reserve Officer Training Corps cadets.

The Congressional Medal of Honor Foundation supports the objectives, activities and outreach programs of the Congressional Medal of Honor Society, and raises funds for initiatives that promote what the Medal of Honor represents. It also promotes American values and the qualities of courage, sacrifice and patriotism through increased awareness, education, behavior and example.

“The commemorative coins are a tangible way for Americans everywhere to embrace what the Medal of Honor represents,” said retired Colonel Leo Thorsness, USAF president of the Congressional Medal of Honor Society.

The Medal of Honor Commemorative Coins—described as a “one-time opportunity to embrace the Medal of Honor principles”—are available only in 2011. Order online at or call 1-800-USA-MINT (872-6468).


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