Celebrating Acts Of Kindness By Helping Others
expressions of kindness can make a big difference...and
they have even more power when shared.
To celebrate acts of kindness, television personality
Didiayer Snyder and Allergan, Inc. are launching the My
Expressions of Kindness campaign to ask people to post
acts of kindness online at
www.ExpressKindnessCampaign.com to help raise
$250,000 for three charities: Make It Right, Dress for
Success and Children's Action Network.
Didiayer, who is a carpenter, interior designer and
advocate for affordable housing for families, is
supporting Make It Right, which builds safe, green and
affordable homes for working families in New Orleans
Lower 9th Ward who lost everything in Hurricane Katrina.
She is joined by a cadre of celebrity campaign
ambassadors, who are supporting Dress for Success and
Children's Action Network in the spirit of promoting
kindness. Emmy®-nominated actress and singer Vanessa
Williams and best-selling author Vicki Iovine are
supporting Dress for Success, which helps disadvantaged
women express success in the workforce by providing them
with the tools they need to succeed in work and life,
while Oscar®-nominated actress Virginia Madsen and
five-time gold medalist Nadia Comaneci are supporting
Children's Action Network, which finds homes for foster
children who are waiting for an adoptive family and
works to improve outcomes for children in foster care.
"I'm thrilled to be spearheading the My Expressions
of Kindness charitable campaign because it is a way to
give back to the community by supporting causes that are
important to many men and women," said Mrs. Snyder. "Allergan
asked me to become involved because they knew I
dedicated a significant amount of time to supporting
those less fortunate. Now, everyone can join us by
spreading kindness online to help raise much-needed
funds for Make It Right, Dress for Success and
Children's Action Network. Visit
www.ExpressKindnessCampaign.com to create a My
Expressions of Kindness profile and have a donation made
on your behalf. It's fun, easy and a great way to
support those in need."
Following an initial donation of $25,000 from
Allergan to each charity, the allocation of remaining
donation funds is determined by consumer involvement--an
easy way everyone can get involved in spreading kindness
to those less fortunate. For each person who visits the
campaign Web site and completes a My Expressions of
Kindness profile, Allergan will donate $25 to one of the
three charities of their choice. An additional $5
donation will be made when consumers share their profile
by posting a link on their Facebook page, and another $5
donation will be made for those who "tweet" a link to
their profile on Twitter.
As Didiayer plays a part in helping those less
fortunate, she offers a few simple ways you, too, can be
a part of the kindness movement:
- A Moment Matters--As hectic as life can get,
it's important to take time to help others in need.
Whether you have an hour or a whole day to spare,
contact your favorite local nonprofit organization
and see how you, too can get involved by
- The Power of a Simple Gesture--It may be as easy
as helping your neighbor carry groceries, giving a
stranger a kind smile or taking time to help your
children with their homework, but every act of
kindness has the power to brighten someone else's
- Pass It Along--When you do something nice for
someone else, there's a good chance that they'll pay
it forward. Nothing beats the feeling of giving, so
take the time to extend one kind gesture every day
and watch the goodwill spread.
To get involved, visit
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Students Use Laptops
To Power Rocket Launch
high school students will have an out-of-this-world
opportunity this year to design and construct a rocket
and launch it into space.
The student-designed rocket is expected to be 29 feet
tall, weigh over 500 pounds and be capable of reaching
the stratosphere. To build the high-power rocket,
students received brand-new Sony VAIO CW series laptops
with the all-new Intel® Core™ processors.
Sony has also paired the students with an expert
rocketeer mentor to turn their aeronautical dreams into
"The laptops have more computational processing power
than some of the first spacecraft to reach the moon. But
can a laptop launch a rocket?" asked Thomas Atchison,
director of the Association of Rocket Mavericks and a
leading figure in the high-power-rocket community. "That
is what this extraordinary group of high school students
is going to find out, and I am very excited to give them
an accelerated course in rocketry and the unique
hands-on experience of building something capable of
blasting into space."
The VAIO Z Series: 13.1" screen, Intel Core i5
Processor with Turbo Boost provides the brains for the
rocket, while the VAIO F Series: 16.4" screen, Intel
Core i7 Processor with Turbo Boost will serve as mission
control for the launch.
Also benefiting from the Rocket Project is the
nonprofit organization ReadySetLaunch. The organization
provides high school students of financially
disadvantaged backgrounds with free college counseling.
Started by college students at Yale University and
run by students for students, the organization works to
level the playing field of college admissions by
providing access to the crucial advice and mentoring
that can make the difference in successfully navigating
the often difficult process of college applications.
As part of the Rocket Project, Sony and Intel will
donate $1 to ReadySetLaunch for every new fan of the
Sony Electronics Face-book page, up to $25,000, leading
up to the April 2010 conclusion of the project.
The Rocket Project will conclude with the students
traveling to the famous Black Rock Desert in Nevada to
put their experiment to the ultimate test by launching
their rocket. For more information, you can visit the
Rocket Project at
For more information on ReadySetLaunch, you can visit
To become a fan of Sony Electronics on Facebook,
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Neighborhoods Rally Together To End Child Hunger In The
day, families ask themselves the same question: "What's
for dinner?" Unfortunately, for too many families, the
answer isn't as simple as "chicken" or
"spaghetti"--sometimes, there is no answer.
million children in the United States don't get enough
food to live active, healthful lives--that's nearly one
in four kids. And it's an issue in communities large and
To help address this critical issue, ConAgra Foods is
launching a nationwide Child Hunger Ends Here
Neighborhood Rally campaign to benefit Feeding America,
the nation's leading hunger-relief organization.
"ConAgra Foods is a longtime, committed partner of
Feeding America, and we are incredibly grateful for its
ongoing dedication to fighting domestic childhood
hunger," said Vicki Escarra,
president and CEO of Feeding America. "With nearly one
in four children across the nation struggling with
hunger, we are in crisis right now. No American should
go hungry, and we thank ConAgra Foods for joining us in
that belief and for raising awareness and support for
Feeding America in neighborhoods across the country this
Through this effort, communities can help kids at
risk of hunger by rallying to raise money, collect food
and buy brands that offer a donation to Feeding America.
They can turn a bake sale, church rummage sale, food
drive, yard sale or other existing community event into
a Child Hunger Ends Here Neighborhood Rally by donating
some or all event proceeds to Feeding America. Money
collected through a direct online donation to Feeding
America and food donated locally will stay in those
Actress Dana Delany, one of the stars of ABC's hit
series "Desperate Housewives," is serving as the
spokesperson for the Child Hunger Ends Here Neighborhood
Rally campaign to help raise child hunger awareness and
encourage people to get involved.
"One of the things I love most about 'Desperate
Housewives' is that no matter what happens on Wisteria
Lane, all of the neighbors rally together when the need
is critical," said Delany. "And with nearly one in four
children facing hunger in our communities, it's critical
that we rally together to help end child hunger, here
In addition to Neighborhood
Rallies, there are other ways to get involved:
- Go grocery shopping.
From March through May, for every purchase of
participating ConAgra Foods brands, the company will
donate one meal to Feeding America--up to 2.5
million meals this year.* Participating brands are
Banquet, Chef Boyardee, Healthy Choice,
Redenbacher's and Peter Pan peanut butter.
- Visit the online celebrity auction. Dana Delany
and her celebrity friends donated items for the
Child Hunger Ends Here online celebrity rummage sale
www.childhungerendshere.com. All proceeds from
the auction will be donated to Feeding America.
"We believe the tremendous power of communities
coming together can help end child hunger," said Gary
Rodkin, CEO of ConAgra
Foods. "No child in the United States should face the
risk of attending school, going out to play or going to
bed without a nutritious meal. To make sure all children
have access to the food they need to lead healthy,
active lives, we hope people nationwide come together
and host or participate in a Child Hunger Ends Here
The program's Web site--www.childhungerendshere.com--provides
information about child hunger and ways to get involved.
People who register their rally on the Web site will
receive a tool kit with posters, a banner and ConAgra
Foods coupons, while supplies last.
"It's difficult to believe that nearly 17 million
kids in this country don't get enough food to live
active lives," said Delany. "It's an issue that can't be
solved individually, but by rallying our friends and
neighbors and taking a stand that child hunger ends
here, we can make a difference."
* Monetary equivalent of up to 2.5 million meals
provided to Feeding America through its network of food
banks for purchases made through 5/31/10. Every dollar
donated enables seven meals to be provided to Americans
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Worth Quacking About
courageous children at a cancer center in Atlanta know
one duck who's not your ordinary fowl.
That's because in just 10 years, the Aflac Duck has
done a lot more than most ducks do in a lifetime. A
veteran of numerous television commercials and a member
of the Advertising Walk of Fame, he has even been part
of Hollywood movies. But no matter what he does as a
company spokesduck or pop icon, what he does with the
kids is the true feather in his cap.
These are not your ordinary kids, either. They're
inspirations. Like so many kids and families facing
cancer, they've done it with grace and dignity, each
giving back along his or her journey.
Consider Killian Owen, Max and Rachel LaVictoire,
Joey Doolittle and others who are part of the Aflac
Cancer Center family. Owen inspired Curing Kids Cancer,
which has grown to national prominence, raising well
over $1 million to find a cure.
Doolittle--diagnosed as an infant--noticed that some
kids at the hospital didn't have toys to play with.
Joey's Toy Box is his legacy.
At 7 years old, Max LaVictoire needed to help when
his sister Rachel was diagnosed with leukemia. He formed
a nonprofit called Big Dreams and asked for donations in
lieu of birthday and Hanukkah gifts. He has raised more
than $80,000 for the Aflac Cancer Center with Rachel--a
cancer survivor--by his side. Now these are kids worth
On the Aflac Duck's 10th birthday, researchers are
getting closer to finding cures for every kid diagnosed
with childhood cancer and have shattered the 20 percent
survival rate of the 1950s to reach the 80 percent
You can learn more about the Aflac Cancer Center and
purchase an Aflac Duck at
www.aflac.com. All the proceeds go to childhood
cancer treatment and research.
You can also visit Curing Kids Cancer at
www.curingkidscancer.org, Big Dreams at
www.bigdreamsworld.org and Joey's Toy Box at
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Recognizing Kids Who Help Others
raising money for a sick classmate through a lemonade
stand to mowing the lawns of elderly neighbors free of
charge, the good deeds of youths across America make the
world a better place.
Now a national program plans to recognize such
efforts. The Kids Who Give contest seeks to find
outstanding youths who actively give back to others. It
is open to kids in the United States ages 7 to 17 who
voluntarily donate their time to benefit local charities
or individuals in need.
Five winners will each receive a $300 gift card,
$1,000 to contribute to the charities of their choice,
and a special Farm Rich care package. Entry forms are
In addition to recognizing youths already involved,
Kids Who Give aims to empower more adolescents and teens
to pursue community outreach.
Kidswhogive.com will feature practical tips and
tools for getting started, interviews with kids, and
video diaries of the contest winners being active in
The program and contest are sponsored by Farm Rich,
the popular frozen snacks and appetizers brand.
Kids Who Give is an integral part of the brand's
commitment to bettering the communities it serves. Over
the years, Farm Rich has supported individual sports
leagues and volunteer organizations that benefit
children and families.
Farm Rich makes delicious, easy-to-prepare food,
including mouthwatering snacks and appetizers such as
cheese sticks, mini sandwiches, pizza slices, mozzarella
bites, quesadillas and meatballs.
Made with wholesome ingredients like 100 percent real
cheese and all white meat chicken, the snacks are a
great source of calcium and protein and have zero grams
of trans fat. To learn more about Kids Who Give, visit
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Protecting America's Children From Human Trafficking
year, many of America's children become victims of human
trafficking, a rapidly growing criminal industry. The
best way to protect children, experts say, is to make
sure they have happy lives and safe homes.
case of "Ashleigh," a 15-year-old girl who was living on
the streets after a childhood of neglect, sexual abuse,
abandonment and unsuccessful foster care placements.
Forced into prostitution, Ashleigh was trafficked
from city to city against her will along with several
other girls as young as 12. Constant beatings by
customers and her pimp caused Ashleigh to consider
suicide to end her two years of slavery, torture,
hopelessness and fear.
Finally, one night, when the pimp was passed out from
crack cocaine, Ashleigh escaped to the safety of
Covenant House, where she is now picking up the pieces
of her life.
"Tragically, human trafficking is not an uncommon
story in the U.S.," said Kevin Ryan, president of
Covenant House, the nation's largest privately funded
system of shelters for homeless and at-risk youth. "This
criminal industry is expanding rapidly, trafficking more
than 1 million of the world's children for labor or
sexual exploitation. Twenty thousand are U.S. kids,
homeless and runaways, who are vulnerable and gullible."
The shelters have been saving children and young
adults from human trafficking, slavery and homelessness
since the agency's founding
in 1972. Across 22 sites in six countries, Covenant
House provides support, a healing community and a host
of legal and medical services to over 70,000 youths each
"When problems arise, we must deal with them
immediately so our young people do not fall prey to bad
decisions like running away," said Ryan.
"Many of the homeless kids we help have been
solicited on the streets or muscled into the sex trade,"
said Ryan. "This threat is worsening. Research predicts
human trafficking will rise to the second-largest global
criminal industry, surpassing black market arms sales
and behind drug dealing."
If you suspect someone is a victim of human
trafficking, call NINELINE (1-800-999-9999) to speak
with a counselor who can help. A victim of human
trafficking may exhibit the following traits:
- Seems controlled, isolated
- Avoids eye contact
- Bruises or battering
- Fear, depression, tension, submissiveness,
- Seems watched or followed
- No knowledge of what city he or she lives in
- Few personal possessions
- Limited communications
- Malnourishment, sleep deprivation.
For more information, visit
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Kick Butts In The Fight Against Tobacco Use
of young people nationwide recently gathered for the
15th annual Kick Butts Day. Altogether, more than 1,000
events took place in 50 states and the District of
Sponsored by the Campaign for Tobacco-Free
Kids, Kick Butts Day is an annual celebration of youth
leadership and activism in the fight against tobacco
use. Kids are sending two powerful messages on Kick
Butts Day: They want the tobacco companies to stop
targeting them with marketing for cigarettes and other
tobacco products, and they want elected leaders to do
more to protect them from tobacco.
The Campaign for Tobacco-Free Kids and other public
health advocates are calling on elected officials to
support proven measures to reduce tobacco use and its
devastating toll. As states struggle with record budget
deficits, campaign members think state leaders should
increase tobacco taxes both to prevent kids from smoking
and to raise revenue to balance budgets and fund
critical programs. Another campaign suggestion is the
enacting of smoke-free air laws that apply to all
workplaces and public places, and the implemention of
well-funded tobacco prevention and cessation programs.
Tobacco use is the No. 1 cause of preventable death
in the United States, killing more than 400,000 people
and costing $96 billion in health care bills each year.
While the nation has made significant progress in
reducing youth smoking, 20 percent of high school
students still smoke.
On Kick Butts Day, kids turned the tables on Big
Tobacco with events that ranged from "They put WHAT in a
cigarette?" demonstrations to mock-funerals for the
Marlboro Man to rallies at state capitols.
For example, students at Middle Park High School in
Granby, Colorado, gave free turkey sandwiches at lunch
to anyone who pledged to quit using tobacco "cold
Students in the Steamboat Springs area participated
in a Facebook and texting campaign to encourage area
youths to become fans of Kick Butts Day and/or the
Campaign for Tobacco-Free Kids, helping raise awareness
of the problems associated with tobacco use.
For more information, visit
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Your Next Glass Of Water Can Make A Difference
donating $1 or more for tap water at participating
restaurants during World Water Week, you can help
provide clean water to children around the world.
"The lack of sanitary and accessible water is one of
the leading causes of preventable deaths for children
throughout the world and access to clean tap water is
something Americans often take for granted," said
Caryl Stern, president and
CEO, U.S. Fund for UNICEF.
Nearly 900 million people do not have access to clean
water and nearly half of those people are children.
Young children are the first to get sick and die from
waterborne and sanitation-related illnesses including
diarrheal diseases and malaria. With $1, one child can
be provided with access to safe, clean water for 40
In the last three years, the UNICEF Tap Project has
raised nearly $1.5 million in the U.S. and has helped to
provide clean water to millions of children around the
world. Last year, more than 1,500 restaurants in 40
states and more than 3,100 volunteers participated in
the national campaign.
The project is the first of its kind, an
award-winning, national grassroots effort, offering
individuals and restaurants across the nation a simple
and effective way to make a difference in a child's
National supporters include Giorgio Armani men's
Gio for Men, Turner
Broadcasting System, Inc., as well as online dining
Yelp.com. The sites promote the project through Web
advertising, electronic communications to their members
and, in the case of Zagat.com building and hosting a
microsite listing all
participating in the project.
Several leading creative advertising agencies will
create pro bono ad campaigns to place the project on
everything from T-shirts and taxi tops to billboards and
Last year, thousands of restaurants, dining patrons,
students and volunteers, along with corporate,
community, celebrity and local government supporters,
raised over $819,000 for the
UNICEF Tap Project, giving millions of children water in
nations with the greatest need.
Haiti was one. Through campaigns like the UNICEF Tap
Project, UNICEF was there for Haiti before the
earthquake and will continue to be there, implementing
long-term, sustainable water and sanitation solutions
that are desperately needed.
All money raised via the 2010 project will once again
be allocated to countries and areas identified as among
the most in need. Those countries include Togo, Central
African Republic, Vietnam, Guatemala and, of course,
UNICEF works in more than 150 countries around the
world to improve access to safe water and sanitation
facilities in schools and communities, and to promote
safe hygiene practices. Over the past 15 years, more
than a billion people gained access to improved drinking
water and sanitation facilities thanks to the
organization's efforts. Every day, 24,000 children die
of preventable causes, and the organization is committed
to making that number zero.
For more information or to register as a volunteer,
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