Kids Helping Kids
can be an easy way for kids to make a difference in the lives of
children around the world.
Trick-or-Treat for UNICEF, the original Kids Helping Kids
campaign, provides children with the opportunity to have fun and
save lives at the same time.
“Trick-or-Treat for UNICEF remains a Halloween tradition for
American families and an inspiration to many generations to
further the cause of child survival,” said U.S. Fund for UNICEF
President and CEO Caryl Stern. “Every day, 21,000 children under
the age of 5 die of preventable causes. Today, kids are as
committed as ever to help UNICEF provide nutrition, medicine and
education to their peers around the world, and to help bring the
number of preventable childhood deaths down to zero.” While
carrying the orange collection box door to door is the
traditional way to Trick-or-Treat for UNICEF, supporters can
also host a Halloween fundraising party during the month of
October to raise money and have fun with friends and family.
Free party tools and tips are available for download atwww.trickortreatforunicef.org.
Supporters can also donate $10 on their mobile phone by texting
the word “TOT” to UNICEF (864233) or by scanning the Microsoft
Tag on the collection box using a Web-enabled smartphone or
mobile device. Collection boxes and fundraising kits can be
preordered and are available online and by phone at (800)
the longest-running youth engagement campaign in America,
Trick-or-Treat for UNICEF has raised more than $164 million for
UNICEF’s lifesaving programs worldwide. The campaign owes its
success over the years not only to the children, parents and
educators who have taken the initiative to participate, but also
to a wide array of companies and organizations that serve as
invaluable partners. This year, the U.S. Fund for UNICEF has
partnered with media sponsor HGTV and national sponsor Key Club
International, along with proud supporters FEED Projects and HSN,
and promotional supporters American Airlines, Bright Horizons
Family Solutions® and Coinstar, Inc.
more than 60 years, Trick-or-Treat for UNICEF has been a
powerful way for generations of Americans to help provide
children the essentials for a safe and healthy childhood.
donate or learn how to get involved, visit www.trickortreatforunicef.org.
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Auto Supplier, Employees Join To Fight Hunger
program sponsored by a major international automotive supplier
and its employees is helping to feed families in communities
Launched in September 2010, the program developed by Faurecia
North America—FUELS, for Faurecia Unites with Employees for
Local Service—targets the charitable efforts of more than 10,000
employees across North
America. In addition to food donations, Faurecia
volunteers contributed approximately 650 hours of service at
food banks as a result of the program.
Through the FUELS project, Faurecia donated more than 148,000
pounds of nonperishable items to food banks across North
its first year. Its objective is to make an impact in the
neighborhoods and communities where the company has a presence.
Faurecia specializes in automotive seating, emissions control
technologies, interior systems and automotive exteriors and is
the sixth-largest automotive supplier in the world and the ninth
largest in North America with 39 locations in the U.S., Canada and Mexico.
foster team spirit and encourage giving, the company challenged
its employees to compete in collecting the most pounds of food
per person per site. Faurecia pledged that, if the employees met
their respective collection goals, the company would contribute
$500 to each local food bank that the sites partnered with. It
also pledged $5,000 for one site in the U.S./Canada and one site
in Mexico that
collected the most pounds of food per person. Overall, 75
percent of the company’s participating sites exceeded their
A Proud Employer
was amazing to witness our employees engage in this project last
year and step up to the challenge,” said Mike Heneka, president
of Faurecia North America. “It was even more rewarding to see
how many went above and beyond the challenge by volunteering at
our partner food banks to make a difference in their
communities. I am confident that we will exceed our goals again
this year and see record numbers of employees participate in the
Continuing the Effort
Building on the success of the 2010 initiative, FUELS has
announced that its 2011 effort will again consist of food
collection, volunteerism and financial support.
learn more, visit www.faurecia.com or
connect with the FUELS program on Facebook (www.Facebook.com/FaureciaFUELS),
and YouTube (www.YouTube.com/FaureciaFUELS).
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Helping The Hungry Can Be A SNAP
could soon be good news for the nearly 9 million Americans age
50+ who face
the risk of hunger.
Most never dreamed this would happen to them. They’d worked
hard, paid their taxes and given back to their community.
Unfortunately, the money they counted on to meet their basic
needs no longer stretches to the end of the month. Perhaps they
lost their job and can’t find another—people 55 and older
average more than a year now between jobs. Maybe they’re among
the one in three older people whose home value has plunged. They
may have experienced the unexpected loss of their spouse or
partner. Whatever the cause, they now face a daily, agonizing
choice between buying groceries or the medicine they need,
between paying the rent or paying
the electricity bill.
Many of them are too afraid or embarrassed to tell anyone. They
may even tell their own children that they are just fine, thank
you very much.
What’s Being Done
There is help through SNAP, the federal government’s
Supplemental Nutrition Assistance Program, which some places
still call “food stamps.” SNAP benefits come on an easy-to-use
EBT card that looks just like a debit card, and the card can be
used to buy food in thousands of grocery stores, farmers’
markets and other food retail outlets around the country.
Today, at least 7 million people age 60+ are eligible for SNAP,
but just a third gets benefits. That’s why AARP Foundation’s
Drive to End Hunger is working to educate the other two-thirds
of SNAP-eligible seniors and help them enroll in the program.
What You Can Do
you know any older people who might need help, don’t let them
suffer in silence any longer. At AARP Foundation, we have an
that lets people check their eligibility and tells them how to
apply for SNAP benefits where they live,” said Jo Ann Jenkins,
the Foundation’s president. “The average benefit for people age
60 and above is $103 per month and that can make a big
difference between hardly eating and healthy eating,” she said.
“If you can’t go online, call (800) 221-5689 for SNAP
information. Do it today. No one of any age should ever go
hungry in the United
AARP Foundation is AARP’s affiliated charity—the heart of AARP.
The Foundation creates solutions that help low-income,
vulnerable older people get their everyday essentials—food,
housing, income and personal connection.
learn more or to donate, go to www.aarp.org/aarp-foundation.
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A New Campaign To Celebrate Dependability
some say it’s getting harder to find someone or something that
you can depend on, others believe that dependability can still
Often, they contend, we find it when we least expect it. That’s
why they believe that it’s important to recognize and celebrate
dependability when it comes around.
brand that’s committed to recognizing dependability in a variety
of ways is Maytag.
example, it recently sponsored an online survey conducted by
Harris Interactive that asked over 2,400 adults what or who is
the most dependable, aside from themselves. Five percent of U.S. adults
selected technology while 42 percent chose their spouse.
survey also found that 43 percent of U.S. adults
believe that products are less dependable now than they were in
The Human Touch Is Key
Another way in which the brand is acknowledging dependability is
by identifying four Boys & Girls Clubs professionals as the very
human faces of dependability and recognizing them in a national
Maytag also believes that whether it’s the person who bags your
groceries perfectly every time or the washing machine you’ve
counted on for years to wash your favorite shirts, it’s time to
look for, appreciate and acknowledge dependability when we see
a result, the brand is encouraging Facebook users to recognize
someone who’s dependable in their lives by adding that person to
the Faces of Dependability gallery on the brand’s Facebook page.
learn more, visit www.maytag.com and www.facebook.com/maytag.
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Celebrate Wonder-ful Teachers
you know a teacher who inspires a sense of wonder in students?
Wonder® bread has introduced the 7Wonders
of the USATeacher
Tour to celebrate
exceptional educators in schools across theUSA.
The Tour gives seven lucky teachers a chance to teach a class
remotely from one of the 7Wonders of the USA.
Between now and October 24, 2011, you can nominate an
inspirational teacher atwww.7wondersoftheusa.com.
7Wonders of the USA are
historic destinations, awe-inspiring landmarks and national
treasures that span the country and offer rich educational
opportunities to the winning teachers. The 7Wonders locations
are the Grand Canyon, Kennedy Space Center Visitor Complex, New
Orleans Jazz Park,Mt. Rushmore,
the Statue of Liberty, the National
Mall in Washington, D.C.and Mt. Kilauea in Hawaii.
Wonder will also present 25 tablet computers to each of the
schools of the seven winning teachers, and arrange for each
teacher to share an interactive lesson with his or her students
from the “7Wonders” location via the new tablet computers.
you can also enter to win your own tablet computer when you
submit a teacher nomination online. Plus, for each nomination,
Wonder will donate $1 to Teach For America, up to $10,000. Teach
For America national corps members work in urban and rural
communities to ensure that all children have access to an
the school year gets under way, Wonder is honoring the educators
who teach our children to love learning,” said Laura Pitlik,
Director of Bread Marketing for the bakers of Wonder. “We are
excited and inspired by the stories that people across the
country are sharing with us.”
7Wonders of the USA Teacher Tour is part of Wonder’s 90th anniversary
celebration this year, and a part of the Wonder
Honors America’s Everyday Heroes campaign,
a national search for people making extraordinary contributions
to their families, communities or country.
more information about the 7Wonders of the USA Teacher Tour,
follow along on Twitter atwww.twitter.com/_wonder_bread.
On the 7Wonders interactive website,www.7wondersoftheusa.com,
parents and kids can also learn about each of the 7Wonders
locations with fun facts and family-friendly craft activities.
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4-H Makes Science Accessible For Kids
16-year-old Jessica Choi was
engulfed in her teacher’s chemistry lesson. The lab was an
introduction on chemical reactions in the environment. However,
the lesson was already familiar.
participated in the third annual 4-H
National Youth Science Day(NYSD) with her Alameda County 4-H
Program in California.
The National Science Experiment, 4-H2O,
introduced young people all around the nation to water quality
issues related to carbon dioxide in the environment.
“The difference was that the experiment showed me that chemical
reactions do really occur outside the laboratory and affect our
world in drastic ways,” said Choi.
This fall, the National Science Experiment, Wired
for Wind, will offer youth the chance to explore how to
engineer renewable energy technologies by building wind
With plans to someday become a research physician, Choi is
looking forward to participating in Wired
for Wind. “I believe it is important for youth to
participate in Science Day because it’s great exposure to how
fun science really can be. In addition, not only is the
experiment enjoyable, but it is also educational by focusing on
a real-life problem that affects our environment.
“Throughout the eight years I have been in 4-H, I have seen so
many members step up to their community’s challenges and
positively impact those around them in amazing ways,” said Choi.
“It is a privilege as well as a responsibility youth should
part of 4-H’s One Million New Scientists, One Million New Ideas™
campaign, 4-H science programs such as 4-H NYSD work to spark an
early youth interest in science education in an effort to combat
a national shortage of young people pursuing science in college
and future careers.
Science is often an overwhelming and consequently overlooked
subject for young people, but 4-H NYSD makes science exciting,
accessible, and relevant to their lives. Engaging youth in
scientific exploration early on provides the necessary platform
that they need to build a long-lasting interest in the field,
and to make ongoing contributions to the sciences.
“Our nation is falling behind other countries in the fields of
science, technology, engineering and math,” said Donald T.
Floyd, Jr., National 4-H Council president and CEO.
“Participation in 4-H NYSD offers youth, parents, volunteers and
education professionals the opportunity to work together to
connect youth with exciting, new areas of science and to get
them interested in science in a more ongoing way.”
2011 4-H National Science Experiment—Wired for Wind—was
developed by the University of Nebraska-Lincoln and the University ofNebraska
Cooperative Extension program.
Generous sponsor support has been provided by Toyota,
Motorola, BAE Systems, Karo,
and the National Science Teachers Association. For more
information on 4-H
National Youth Science Day, please visit www.4-h.org/nysd.
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The Art Of Giving
you are thinking about giving someone a present, you may be
pleased to learn you can give great gifts without spending a
great deal of money. Here are hints on how:
The Gift Of Time
Offer to do a chore to save someone time: Collect the groceries,
weed the garden, clean the house, paint the fence, look after
the kids. Or what about...
The Gift Of Consideration
can give a gift that shows your consideration of the recipient:
Bring over a covered dish of comfort food. Drive her to an
important appointment. Knit him a warm scarf. Create a scrapbook
of her favorite photos, pressed flowers, poems and newspaper
articles. Or what about...
The Gift Of Art
can give delightful gifts created using reproductions of
original artworks that have helped disabled artists support
themselves for the last 50 years. A worldwide, for-profit
organization founded in 1961, the Mouth and Foot Painting
Artists is owned and run by disabled artists. It helps its
members earn their livings by having their paintings reproduced
as holiday cards and calendars, which are sold directly to the
Full Members get a monthly income for life regardless of whether
increasing disability makes it impossible for them to continue
providing artwork. There are some 70 professional artists in
just the American branch of the group.
example of the organization’s artists is Brom Wikstrom.
His work has been exhibited from New
York to Shanghai, Vienna to Atlanta,
and he’s a Washington State Arts Commissioner. Wikstrom has
also been commissioned to do greeting card designs for a major
soft drink company.
Watch For The Mail
Every year in early October, the work of Wikstrom and
the other artists is made available to the general public.
Households across the country get mailings of the products in
the form of holiday cards and calendars that they’re invited to
purchase. A wide range of other items, including books, wrapping
paper, diaries and jigsaw puzzles, is also available.
People who do not receive the mailing and wish to buy the
products or who want more information can visit www.mfpausa.com or
call (877) MFPA-USA.
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Volunteer Benefits Are Endless
a rapidly aging population, there is a growing need for
volunteers to assist older adults in their community.
Whether it is delivering a meal, offering a ride or visiting an
isolated senior, such volunteer opportunities not only benefit
those who are served but also those who offer them.
“Volunteering allows older adults to share their wealth of
knowledge and skills,” said Sandy Markwood, CEO of the National
Association of Area Agencies on Aging. “Studies show that the
sense of purpose it provides can contribute to increased health
A recent study by the Corporation for National and Community
Service found that the positive effect of volunteering on
physical and mental health is due to the personal sense of
accomplishment gained from giving back.
And benefits go beyond the improvement of personal well-being. A
total of 63.4 million volunteers contributed 8.1 billion hours
of service in 2009, equaling an estimated dollar value of about
$169 billion. With agency budgets tighter than ever, each
volunteer-hour helps keep resources available to communities.
For more information on how to use your skills and experience to
benefit the community, call the Eldercare Locator at (800)
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