100 Million Smiles And Counting
part of its ongoing national education program, Bright Smiles,
Bright Futures®, Colgate-Palmolive Company announced that it has
reached 100 million children in the United States, providing
free dental screenings, oral health education and treatment
referrals. The company celebrated the milestone recently with a
brush-a-thon in midtown Manhattan, with over 170 children from
P.S. 161 Juan Ponce De Leon School in the Bronx, New York and
actress and musician Miranda Cosgrove, star of the
Emmy-nominated television series "iCarly."
Colgate set the ambitious "100 Million Smiles" goal in the
U.S. in 2002 to help reduce the epidemic of oral disease in
urban and rural areas where children are especially at risk.
Bright Smiles, Bright Futures, which began in 1991, uses mobile
dental vans staffed with volunteer dentists to conduct free
dental screenings, distribute multicultural educational
materials and samples, and educate children and their families
about the importance of maintaining good oral health.
The program also partners with the World Health
Organization--the directing and coordinating authority for
health within the United Nations--Family Dollar Stores, dental
and education professionals, and community groups to reach more
children and raise awareness of the association between oral
health and overall health.
Getting children to develop good brushing habits early is
critical. According to the U.S. Surgeon General's report Oral
Health in America, oral disease remains a national epidemic,
with tooth decay now being the single most common chronic
childhood disease among 5- to 17-year-olds--more common than
asthma or hay fever.
During the event, actress and musician Miranda Cosgrove, a
role model for young people, emphasized the importance of good
oral care, leading the students in a celebratory brush-a-thon.
"It is unfortunate that there are millions of people who can't
get to or can't afford to go to the dentist,
which is why efforts like this are so important,"
Cosgrove said. "Children are busy and distracted and don't
realize how important it is to practice good dental habits or
what maintaining them can mean in terms of their overall health.
I am hoping that getting the message out will help encourage
more kids to brush their teeth and go to the dentist."
"Today, we are celebrating a terrific milestone," Dr. Marsha
Butler, Colgate's Vice President, Global Oral Health and
Professional Relations, told brush-a-thon participants, "but
there is still much work to be done in terms of eradicating oral
health disease. Tomorrow, we will be back in the communities, in
our dental vans, raising awareness and helping to meet the oral
health challenges facing us all."
For more information on Bright Smiles, Bright Futures or
Colgate's mobile dental van initiative, please visit
www.colgatebsbf.com or call (212) 310-2638.
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Teaching Teens The Rules Of The Road
research shows that setting house rules for teen drivers could
help them steer clear of car crashes when it's done
In fact, teens who say their parents establish
rules and pay attention to their activities in a helpful,
supportive way are half as likely to be in a crash. According to
research from The Children's Hospital of Philadelphia (CHOP) and
State Farm®, it's important for parents to communicate with
teens that the rules are in place to keep them safe--not in
order to control them.
Motor vehicle crashes are the No. 1 cause of death for
adolescents, and a teen driver's greatest lifetime chance of
crashing occurs in the first six to 12 months after receiving a
license. However, studies show that the majority of these
crashes are preventable.
It's a fact that supermodel and celebrity mom
Niki Taylor knows personally. "As
the mother of two teenage sons and a car crash survivor, I know
firsthand the gravity of this issue, and I wanted to try to do
something about it," she says.
To help parents talk with their teens, Taylor teamed with
State Farm and CHOP to develop an online resource to guide
parents in setting rules that are the most likely to protect
their teen drivers. The resource offers these tips:
Set Permanent Driving Rules
- Use seat belts on every trip.
- Do not use cell phones or other electronic devices while
driving. Help your teen follow this rule by setting the
example: Complete calls before your car is in gear and pull
over for urgent calls.
- Follow all driving laws, including no speeding.
- Do not drive while impaired or ride as a passenger with
an impaired driver.
- Do not ride with an unlicensed or inexperienced teen
Set Initial Driving Limits
- No peer passengers. Include siblings as passengers after
a teen's first six months of driving only if they are
- No nighttime driving. Gradually increase driving curfew
after practicing driving at night with your teen.
- No high-speed roads. Slowly add more difficult roads
after practicing together.
- No driving in bad weather. Allow teens to drive in more
difficult conditions, such as light rain or snow, after you
have practiced with them.
- Control the keys. Gradually increase the amount teens
can drive after six months of being responsible--even if
they drive their own car.
www.statefarm.com/teendriving for more information on how to
talk with your teen about safe driving.
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Help Protect Your New Baby's Health By Protecting Yourself
are not the only ones in the family who need to be immunized
against diseases--most adults, especially new parents and their
family members, do too.
That's the advice of doctors at the Centers for Disease
Control and Prevention (CDC), who say adults and adolescents
should speak with their health-care providers and make sure that
they are up-to-date on all of their recommended vaccines. It's
particularly important for those who have close contact with
young infants to be vaccinated with the tetanus, diphtheria, and
pertussis (Tdap) booster
vaccine to help protect themselves and their infants against
pertussis, commonly known as
While pertussis in adults and
adolescents may take a milder form that is often mistaken for a
cold or bronchitis--the disease is serious and can be deadly in
infants. In fact, data indicate that 90 percent of reported
pertussis deaths have occurred in
infants younger than four months of age.
Sadly, when a source could be identified, about 50 percent of
babies diagnosed with pertussis had
contracted the disease from their parents. The Hispanic
population--which is the fastest growing and largest minority in
the U.S.--is particularly hit hard by pertussis. Hispanic babies
may be at higher risk for contracting pertussis, and the risk of
dying from pertussis may be higher in Hispanic infants than in
"I didn't know how serious pertussis
could be for an infant," says actress and singer, Jennifer
Lopez. "When I learned that I could help protect myself from
contracting pertussis and reduce the
chance of spreading the disease to my babies simply by getting
myself vaccinated with a Tdap
booster vaccination, I didn't hesitate."
Lopez, a mother of twins, is working with the March of Dimes
and Sanofi Pasteur on a new national
pertussis education campaign,
"Sounds of Pertussis."
This campaign focuses on educating new and expectant parents
about the dangers of pertussis and
how they can prevent the spread of the disease by getting
vaccinated with a Tdap booster.
While most adults were likely vaccinated against the disease
during childhood, immunity against
pertussis wears off over time, in about 5-10 years,
leaving them susceptible to getting and spreading the disease.
"Despite the CDC recommendations published in December 2006,
only two percent of all adults 18-64 years of age had ever
received the Tdap vaccine," says Dr.
Alan R. Fleischman, senior vice president and medical director
for the March of Dimes. "With an estimated 800,000 to 3.3
million people getting pertussis
every year, it's vital that we start turning those numbers
around to help protect adults and infants."
Talk to your health-care provider or visit
www.SoundsofPertussis.com for more information.
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a new video game based on the sixth movie in the Harry Potter™
film series, even a Muggle™ can take
off on a magical adventure. Just as fans are certain to be
dazzled by the film when it hits theaters, the "Harry Potter and
the Half-Blood Prince™" video game from Electronic Arts is
certain to cast a spell of its own, giving fans a chance to
relive the magic, action and suspense of the film.
In the video game, players return to Hogwarts™ to help Harry
survive a fraught sixth year. They will also have a chance to
engage in exciting wizard duels, mix and brew magical
ingredients in Potions class and take to the air to lead the
Gryffindor™ Quidditch team to
victory. Coinciding with the theatrical release of the sixth
"Harry Potter™" film, the game has players journey toward a
dramatic climax as they seek to discover the identity of the
It is available for the Wii,
PlayStation 3, Xbox 360, PlayStation 2, PSP and Nintendo DS
platforms, as well as Windows PC, Macintosh and mobile devices.
To learn more, visit www.ea.com.
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Helping More Women Dress For Success
polished, professional image can help you express success.
That's the advice from Joi Gordon,
CEO of not-for-profit Dress for Success Worldwide, an
organization that promotes the economic independence of
disadvantaged women by providing professional attire, a network
of support and the career development tools to help women thrive
in work and life. Ms. Gordon offers these tips to help women
"look the part" in any professional setting:
- A Fresh Face-Opt for clean makeup in
a neutral palette-think brown, taupe or soft peach hues.
Don't let your makeup overpower you.
- Keep It Simple-When choosing an outfit, go for neat and
tailored clothing in simple colors, such as beige, navy or
black. Let your personality shine through by adding classic,
understated jewelry or accessories.
- Stay Positive-Be confident in your abilities and
expressions while also being respectful. Smile genuinely,
look others in the eye, give a firm handshake and most
importantly, always be yourself.
In honor of working women who have made
BOTOX® Cosmetic (Botulinum Toxin
Type A) the most popular physician-administered aesthetic
treatment for the last seven years1, actress and singer Vanessa
Williams is teaming up with Allergan,
Inc., the maker of BOTOX® Cosmetic, to launch a new charitable
education campaign benefiting Dress for Success through a
$250,000 donation from Allergan to
help the organization continue their mission.
Up to $50,000 of the total donation will be generated through
an online drive, with Allergan
donating $2 on behalf of each of the first 25,000 people who
visit and register at
"As a working woman and actress, I know how important it is
to 'dress for success' when interviewing for a new position or
in any professional setting. It's no secret that I receive
BOTOX® Cosmetic treatments, which is a quick procedure that
reduces the two frown lines in between my brows that look like
an '11' and give me a tired or stressed appearance," says
Williams. "For me, putting my best face forward means finding
ways to help other women express their own success, personally
and professionally. That's why I'm so excited to be involved
with the campaign."
When pledging support on the Web site, people also can enter
for the chance to win a trip for two to New York City to have
lunch with Vanessa Williams, read Vanessa's personal blog, get
interview and workplace tips and view an inspirational video
featuring Vanessa Williams and three Dress
for Success graduates.
Additionally, the Web site includes information about how to
register to attend educational events featuring Vanessa
Williams, Joi Gordon and an
experienced aesthetic-specialty physician who will provide
accurate information about BOTOX® Cosmetic and answer questions
about what to expect from treatment. Attendees will be asked to
donate nearly new professional attire as a cost of entry.
To get involved, visit
1American Society of Plastic Surgeons; 2002, 2003, 2004,
2005, 2006, 2007, 2008 Procedural Statistics. Available at
Indication - BOTOX® Cosmetic is approved for the
temporary treatment of moderate to severe frown lines between
the brows in people ages 18 to 65.
Important Safety Information - BOTOX® Cosmetic
injections should not be given to people who have an infection
where the physician proposes to inject. They should not be given
to people who are known to be sensitive to any ingredient in
Serious heart problems and serious allergic reactions have
been reported rarely. If you think you are having an allergic
reaction or other reactions, such as difficulty swallowing,
speaking, or breathing, call your doctor immediately. The most
common side effects following injection include temporary eyelid
droop and nausea. Localized pain, infection, inflammation,
tenderness, swelling, redness and/or bleeding/bruising may be
associated with the injection. Patients with certain
neuromuscular disorders such as ALS, myasthenia gravis or
Lambert-Eaton syndrome may be at increased risk of serious side
Additional Important Safety Information - The FDA on
April 30, 2009, in its update to the early communication sent in
2008, gave the following recommendations:
- Understand that dosage strength (potency) expressed in
"Units" or "U" are different among the
botulinum toxin products; clinical doses expressed in
units are not interchangeable from one
botulinum toxin product to another.
- Be alert to and educate patients and caregivers about
potential adverse events due to distant spread of
botulinum toxin effects
following local injections including: unexpected loss of
strength or muscle weakness, hoarseness or trouble talking (dysphonia),
trouble saying words clearly (dysarthria),
loss of bladder control, trouble breathing, trouble
swallowing, double vision, blurred vision and drooping
- Understand that these adverse events have been reported
as early as several hours and as late as several weeks after
- Advise patients to seek immediate medical attention if
they develop any of these symptoms.
BOTOX® Cosmetic full product information, please visit
© 2009 Allergan, Inc. Irvine, CA
92612. Æ marks owned by Allergan,
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Giving More And Spending Less
don't have to break the bank to give a gift to the whole family.
The key is to find one item that appeals to both parents and
kids alike. That way, one purchase can cover the whole group.
For instance, giving a fun board game or video game can be a
great way to encourage family time. You might also give a trip
to the museum or a gift certificate to an area restaurant.
Movies make wonderful gifts as well, and you can find a number
of family favorites for less than you might expect as part of a
"DVD Combo Pack."
The packages offer films on three formats:
Blu-ray Disc, digital copy for play
on portable devices such as iPods, and a single-disc DVD for use
on standard DVD players. Here's a look at three top movie
choices, just in time for the holidays:
In "Night at the Museum: Battle of the Smithsonian," guard
Larry Daley finds himself lured into his biggest, most
imagination-boggling adventure yet. In this second installment
of the "Night at the Museum" saga, Larry must save his formerly
inanimate friends from what could be their last stand amid the
wonders of the Smithsonian.
A Trip Through Time
The subzero heroes from the family-favorite "Ice Age" are
back in "Ice Age: Dawn of the Dinosaurs." This time, Sid the
sloth gets into trouble when he creates his own makeshift family
by hijacking some dinosaur eggs. Soon after, the gang must
embark on a mysterious underground adventure to save their
They Came From Upstairs...
In the adventure comedy "Aliens in the Attic," the Pearson
family kids spend their summer vacation battling a group of
tiny--but feisty--green aliens. The youngsters must band
together to defeat the invaders and save the world--but the
toughest part might be keeping the whole thing a secret from
For more information, visit
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LeAnn Rimes Urges Everyone With Psoriasis To Take Action To Help
Themselves And Others
Award-winner LeAnn Rimes is calling on lawmakers to help find a
cure for psoriasis so not another child will have to face what
she did growing up with this disease.
"I was first diagnosed with psoriasis as a toddler. There
were times in my
when I was covered with red, itchy patches over most of my
body," Rimes said. "Imagine your skin's on fire, that's what
psoriasis feels like. No one should ever have to experience that
Psoriasis is one of the most prevalent autoimmune diseases in
the country, affecting as many as 7.5 million Americans.
Psoriasis is a noncontagious, chronic, inflammatory, painful
disease for which there is no cure.
In addition, psoriasis frequently occurs with a range of
other health concerns including Crohn's disease, diabetes,
hypertension, heart attack, cardiovascular disease, liver
disease, metabolic syndrome and obesity.
Rimes has made two trips to Washington, D.C., lobbying
senators and representatives about the importance of funding
research into this often-overlooked disease.
On Capitol Hill, Rimes advocated for members of Congress to
support $1.5 million in funding to create a national psoriasis
patient registry and encouraged them to co-sponsor the Psoriasis
and Psoriatic Arthritis Research, Cure and Care Act, the first
and only comprehensive psoriasis legislation.
Like most Americans, few legislators are aware that psoriasis
affects so many people and is disfiguring and disabling. People
with psoriasis suffer from low self-esteem, public
discrimination and a general lack of understanding of the
disease even among doctors.
"Psoriasis affects more Americans than almost any other
autoimmune disease, yet the federal government's research
investment amounts to just $1.38 per patient per year," said
Rick Seiden, chair of the National Psoriasis Foundation Board of
"We don't know what exactly causes this disease or how it
evolves. Why does one person experience lesions all over her
body while another person has spots just on his elbows? How is
psoriasis linked to psoriatic arthritis and other diseases? When
multiplied by the millions of lives affected, it is imperative
we find the answers to these questions and more," Seiden
Rimes has met with key members of Congress including Sens.
Arlen Specter (D-PA), Kay Bailey Hutchison (R-TX), Barbara Boxer
(D-CA), Tom Harkin (D-Iowa), Thad Cochran (R-MS), Reps. Todd
Tiahrt (R-KS), Nita Lowey (D-NY) and Debbie Wasserman Schultz
(D-FL) to talk about the bill and tell them her story.
Rimes says people with psoriasis should take action right
away to help themselves and others.
"If you or someone you love has psoriasis, it's time to speak
up," she said. "First, get the treatment you need and deserve.
Then let your representatives in Congress know that we need
their help to find a cure and make life better for millions of
Sen. Barbara Boxer (D-CA) and Rimes during the singer's
visit. Boxer is a co-sponsor of the Psoriasis and Psoriatic
Arthritis Research, Cure and Care Act.
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Cards And Calendars With A
it comes to sending holiday cards or choosing calendars with a
difference, this could be the perfect answer.
You can get
beautifully illustrated cards, calendars and gifts that not only
show friends and family that you are thinking of them but that
also show your good taste and consideration for others. That's
because the sale of certain professionally illustrated cards,
calendars, books, gift wrap, notepaper and puzzles provides the
means to financial independence for dozens of talented, disabled
American artists and acts as an inspiration for many others.
The quality of their work is recognized by many, including
California Gov. Arnold Schwarzenegger, who used the artwork
painted by one such artist, Dennis
Francesconi, as the image for his government house
Christmas holiday card last year.
About The Artists
Another reason to send or give these products: The Mouth and
Foot Painting Artists (MFPA) organization provides a fine
example of the contribution the disabled can bring to the
workplace when given the opportunity.
Not a charity, the MFPA is an international, for-profit
association wholly owned and run by disabled artists. Members
paint with brushes held in their mouths or feet as a result of a
disability sustained at birth or through an accident or illness
that prohibits them from using their hands.
How To Get Them
There are two ways to buy the cards, calendars and other
products. Conveniently, there's a nationwide holiday product
mailing in the second week of October, which is National
Disability Awareness Month.
In addition, you can visit the Web site at
www.mfpausa.com at any
At that site you can not only order gifts and cards but find
out more about the MFPA, the artists and their products and view
some of their work.
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