All Real Women Can Appear In A National Ad
advertising landscape was forever changed in 1957 when one daring
beauty brand used real women instead of stereotypical models in its
advertising. This brand, Dove®, has since featured women of all
ages, shapes, sizes and colors in its iconic advertisements,
creating realistic and attainable images in the media that women can
Fifty-five years later, real women remain at the heart of the Dove®
brand. Over the years, the brand has heard from thousands of women
across the country asking how they too can be part of its iconic
advertising, and now, for the first time ever, all women across
America can. Every woman who uploads a photo that meets requirements
will appear in a Dove® ad-including a billboard in the heart of
world-famous Times Square. All women need is the confidence to show
off their skin. This is part of “Show Us Your Skin,” the brand’s
largest campaign featuring real women, which celebrates the
beautifully soft and smooth skin that women get from using Dove®
Body Washes and Beauty Bars.
have been featuring real women in our ads for over 50 years, and we
are always looking for new and innovative ways to build upon that
heritage,” said Rob Candelino, Vice President, Brand Building,
Unilever Skincare. “Times Square is a palette millions of people see
every day, so it is only natural we would take on transforming it
into a canvas of real women’s beautiful skin.”
Beyond Times Square
matter where they live, all women can appear in a Dove ad on a Times
Square billboard by uploading a photo showing off their beautiful
skin at Dove.com/ShowUsYourSkin orFacebook.com/Dove through
August 1, 2012. Women will even get a snapshot of their “moment of
fame” on the billboard so they can prove it to family and friends.
All photos that meet requirements will not only be featured on a
billboard in New York City’s Times Square, but also in an online
gallery and in digital ads. The brand is using cutting-edge search
technology to make it fun and easy for women to find their photo and
share their experience. Women can search for their photo in the
Dove® gallery by simply entering their e-mail address on the brand’s
website, and they can also make their photo appear live in the
digital ads by using the search feature within each ad.
Show Off Your Skin
expert Jenn Falik encourages women everywhere to have the confidence
to participate. Falik has spent her entire career in beauty and
shares the brand’s commitment to helping all women feel beautiful.
sharing all my beauty tips, and how to get soft and smooth skin is
such an important one,” Falik said. “I believe when women look and
feel their best, they will have the confidence to show it off, and
Dove® is giving them a national stage to do just that.”
who are excited about the brand’s bold, new advertising effort but
do not want all of America to see their photo can still get involved
Viewing the digital mosaic of all photo entries at Dove.com/ShowUsYourSkin
Searching for photos of friends and family at Dove.com/ShowUsYourSkin
Encouraging their friends and family to participate and share their
Tweeting to @Dove,
telling the brand when their skin is at its most beautiful, using
the hashtag #BeautifulSkin.
and Smooth Skin in the Spotlight
is committed to helping women realize their personal beauty
potential by engaging them with products that deliver superior care.
Dove® Body Washes and Beauty Bars give women beautifully soft and
smooth skin that they will want to show off.
Body Washes contain NutriumMoisture technology that goes beyond
moisturization to nourish skin deep down. Nourishment is better for
skin than just moisture alone since it helps build and maintain
beautifully soft, smooth skin. Dove Beauty Bars do not dry skin as
soap does. Only Dove® Beauty Bars contain signature ¼ moisturizing
crème combined with a mild cleanser to effectively cleanse and
more information, visit www.Dove.com/ShowUsYourSkin, www.Facebook.com/Dove or
follow the brand on Twitter @Dove.
Note to Editors: The
Dove “Show Us Your Skin” campaign runs from April 19 through August
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Treating The "Skin
(NAPSI)—If you’re one of the millions of Americans who suffers from
a skin disease like eczema or psoriasis, then most likely you have
been prescribed a topical corticosteroid treatment to help manage
corticosteroids are one of the most useful medications for treating
eczema and psoriasis and come in a variety of strengths (potencies)
and formulations (creams, ointments, lotions, gels, foams, mousses
talking to your doctor about which topical corticosteroid is right
for you, consider the following factors:
• Which strength is right for you? Not
all strengths work the same for every patient.1 Medium to high
potency topical corticosteroids tend to be the most effective for
• Do you prefer a cream or ointment? Often,
patients find creams more cosmetically acceptable than greasy
ointment formulations, even though ointments are generally
considered more potent than cream formulations of the same
• Do you need to avoid preservatives or fragrances? Fragrances
or preservatives, such as propylene glycol, are often found in
creams and can cause irritation, stinging and allergic reactions.1
• Does your doctor have a sample for you to try? Trial
sizes can offer significant benefits to both the physician and the
patient in establishing the appropriate care protocol.
Physicians often offer their patients triamcinolone, the most
frequently prescribed topical corticosteroid2. One option is
fragrance and preservative-free Trianex® 0.05% (Triamcinolone
Acetonide Ointment), a mid-potency triamcinolone ointment formulated
with a unique base that provides the strength of an ointment with
the feel of a cream. Trianex® is indicated for the relief of itching
and inflammation caused by certain skin conditions that respond to
treatment with corticosteroids.
your doctor if Trianex® is right for you. If you are prescribed
Trianex®, you may be eligible to take advantage of the Trianex®
Instant Savings Card-as little as a $5 co-pay on each of your next
three prescriptions for Trianex®-regardless of whether you pay cash
or have insurance (some limitations may apply). The program expires
on December 31, 2012. Visitwww.trianex-usl.com for
Trianex® 0.05% (Triamcinolone Acetonide Ointment) is
indicated for the relief of itching and inflammation caused by
certain skin conditions that respond to treatment with
corticosteroids. It should be used as directed by a physician for
the skin condition for which it was prescribed.
Important Safety Information
Systemic absorption of topical corticosteroids has produced a
reversible hormone disorder called Cushing’s syndrome,
hyperglycemia, and glucosuria in some patients, including children.
Children may absorb proportionally larger amounts of topical
corticosteroids and thus be more susceptible to systemic toxicity.
Administration of topical corticosteroids to children should be
limited to the smallest amount necessary.
treated skin area should not be bandaged or otherwise covered or
wrapped so as to be occlusive, unless directed by the physician. Do
not use tight-fitting diapers or plastic pants on a child being
treated in the diaper area, as these garments may constitute
Patients should report any signs of local adverse reactions,
especially under occlusive dressings. Local adverse reactions
infrequently reported with topical corticosteroids include burning,
itching, irritation, inflammation, dryness, infection, excessive
hair growth, acne-like lesions, lightened skin color, allergic
contact dermatitis, breakdown of the skin, stretch marks, and heat
rash. If irritation develops, topical corticosteroids should be
discontinued and appropriate therapy instituted.
Trianex® is for external use only. It should not be used in patients
with known hypersensitivity to any of the ingredients in Trianex®.
Avoid contact with eyes. This
safety information is not all-inclusive. Please see Full Prescribing
Information at www.trianex-usl.com or
call (800) 654-2299 for more information. You are encouraged to
report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or
call (800) FDA-1088.
Trianex® is marketed in the U.S. by Upsher-Smith Laboratories, Inc.
1. Ference JD, Last AR. Choosing topical corticosteroids. Am Fam
2. IMS TRx data, 2011.
Bringing Treatment For Eye Wrinkles Into
(NAPSI)—When women worry about wrinkles, they worry about wrinkles
around the eyes. That’s a key finding of a recent survey conducted
by Kelton Research. According to the survey, about half of women are
most worried about wrinkles around their eyes.
help, dermatologist Dr. Ava Shamban answers a few common questions
about eye wrinkles.
Q: What causes fine lines and wrinkles around the eyes?
lines and wrinkles form due to a breakdown in collagen and
elastin—the skin’s support structure. Repeated movements, sun
damage, smoking and, of course, natural aging can all cause
Q: What options do dermatologists offer to reduce the
appearance of crow’s-feet?
Dermatologists offer many options such as injectables, which replace
lost volume and restore youthful contours to the skin to smooth away
wrinkles and folds. Another option is microdermabrasion and chemical
peels, which remove the outer layer of skin. And, for longer-lasting
results, many patients opt for nonablative fractional laser
treatments, which can be very effective.
Q: I’ve tried every eye cream but can’t seem to get rid of
my wrinkles. Is there anything else I can do at home?
creams work primarily on the skin’s surface, so they can’t really
get at the source of the problem—the breakdown of the collagen and
elastin. One product I recommend to treat eye wrinkles is the
PaloVia Skin Renewing Laser. It’s a real laser that’s been FDA
cleared for the at-home treatment of eye wrinkles. It works by
generating short pulses of microfine laser light that reach deeply
into the skin’s sublayers, where wrinkles form. Then, the body’s
natural healing process sweeps away older, damaged tissue and
rebuilds it with fresh new collagen and elastin—something that no
over-the-counter cream or lotion can achieve.
Q: What’s the difference between an at-home laser and
in-office laser treatments?
PaloVia laser uses the same fractional laser technology that I use
on my patients in my office, but it’s been adapted and FDA cleared
for use at home. A laser at a dermatologist’s office is going to be
more powerful, but they can both deliver similar results over time.
the at-home PaloVia laser, users are directed to treat themselves
for three to four minutes a day for one month followed by
twice-per-week treatments to maintain results.
learn more about the PaloVia Skin Renewing Laser, visit palovia.com.
Ava Shamban is a board-certified dermatologist with over 20 years of
experience treating skin and author of “Heal Your Skin.” Learn more
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Caring For Men’s
(NAPSI)—Compared to women, men have larger pores that can easily
become clogged, and produce more oil and sweat. Fortunately, there
are products made to treat men’s specific skin care needs. It also
helps to follow a three-step regimen.
1. First, so
shaving goes smoothly, men need to nurture their skin. That’s why
Kiehl’s Since 1851 offers Sky Flyin’ Foaming Multi-Gel. Part of the
men’s Facial Fuel Collection, this highly lathering, dual-action
foam cleanser and shave gel uses fruit extracts to minimize pores
while removing surface oil and impurities. Bamboo extract is used
for soothing and nourishing.
2. Next, men
can control shine and sweat while getting 24-hour hydration with the
same company’s Facial Fuel “No-Shine” Hydrator. Patented technology
helps reduce shine, leaving skin clean and healthy looking.
3. Finally, protect
your skin from the sun. The National Sun Protection Advisory Council
says men spend more hours in the sun but are less likely to use
sunscreen. Kiehl’s Since 1851 offers Facial Fuel UV Guard SPF 50+,
an ultralightweight, fast-absorbing formula that is water resistant
and provides superior UV protection.
more about Facial
Fuel Shave & Grooming Products for Men by Kiehls Since 1851 atwww.Kiehls.com/Facial-Fuel.
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Comes The Sun
(NAPSI)—Taking care when it comes to exposure to sunlight can help
protect you from the most common cancer in the U.S.A. Skin cancer,
scientists say, is due to ultraviolet photo damage caused by the
sun’s harmful rays. So too much sunlight can spell trouble for your
According to the World Health Organization, one in every three
cancers diagnosed is a skin cancer and, according to the Skin Cancer
Foundation’s statistics, one in every five Americans will develop
skin cancer. The best defense: keeping your skin protected 365 days
Consider these key sun protection skin care tips:
the face, use one teaspoon of sun protection product.
the body, use one shot glass−sized quantity of sun protection
sure to reapply every two hours, especially after a swim or workout.
Remember, UV radiation can go through clothing, windshields,
windows, even clouds. Wear SPF as part of a daily daylight defense
regimen to help prevent skin cancer, premature aging and photo
up to date on FDA regulations regarding skin care, which have
• Use a
trusted skin care line to protect you against the sun, even when you
least expect it. To that end, Dermalogica, the No. 1 professional
skin care brand, developed a signature UV Smart Booster Technology
for its sun protection line, a customized microcapsule that
safeguards active vitamins and then bursts open upon contact with UV
rays, releasing an active ingredient complex of vitamin C and
vitamin E for maximum free radical protection.
advanced technology provides skin with multiple benefits, including
free radical defense and advanced protection against UV damage
without the need for higher concentrations of potentially irritating
sunscreen ingredients found in products with high SPF.
even more effective protection from risky UV damage, Dermalogica has
also introduced Oleosome Technology in two of its products, Solar
Defense Booster SPF30 and Oil Free Matte SPF30. The technology,
which provides greater stability than the previous generation of
emulsifiers, uses naturally occurring tiny spheres of emollient oils
and vitamin E found in Safflower seeds. These unique molecules can
deliver active ingredients such as sunscreens directly to the skin
surface, and release them over time to ensure maximum skin benefits.
These qualities are especially relevant with chemical sunscreens
because they allow the products to achieve a high SPF rating while
using fewer sunscreen agents, lessening the chance of sensitivity
and providing an elegant feel and wearability. The new Solar Defense
Booster SPF30 and Oil Free Matte SPF30, with Oleosome Technology,
can deliver much more UV protection without unwanted oiliness and
more on sun protection, visit www.dermalogica.com or
call (310) 900-4000.
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(NAPSI)—One of the smartest ways you can protect your skin from the
damaging effects of sun exposure is with a sunscreen that blocks or
absorbs ultraviolet light. But the latest sunscreens offer even
use of a broad-spectrum sunscreen helps minimize skin tone
irregularities while preventing premature skin aging,” says Dr.
Sherry Hsiung, hyperpigmentation specialist, skin cancer surgeon and
Kiehl’s Since 1851 consulting dermatologist.
Protection is just the beginning. Kiehl’s new sunscreen,
Dermatologist Solutions Activated Sun Protector Sunscreen—Broad
Spectrum SPF 50, includes powerful antioxidants to further protect
skin from environmental aggressors. This formula is an oil-free,
paraben-free, ultra-lightweight sunscreen with three distinct
antioxidants—goji berry, vitamin E and einkorn wheat-to neutralize
skin-damaging free radicals.
broad-spectrum formula features a patented photostable technology to
provide longer-lasting protection, defend against UVA rays, which
cause the visible signs of premature aging, and guard against UVB
rays, known to cause sunburn. For more information, visitwww.kiehls.com/Activated-Sun.
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If Your Skin Could Talk, What Would It
is your skin telling you? Did you spend a lot of time in the sun
last summer? What about the summer before that? Sun exposure on
unprotected skin year after year may leave you with more than a few
Sunburns and moles aren’t the only indication that skin has been
damaged. After years of exposure to the sun, you may discover red
spots that feel rough, dry or scaly and don’t go away, even after
using moisturizer. Sometimes called “sun spots” or mistaken for age
spots, these patches could be actinic keratosis (AK), a skin
condition that can lead to squamous cell carcinoma (SCC), a
nonmelanoma form of skin cancer.
estimated that AK affects up to 58 million Americansi, yet most
people are unaware of its symptoms and association with sun damage.
Because AK is a result of cumulative sun exposure, it can take years
to develop. A job that requires a substantial amount of time outside
or everyday activities such as gardening, exercise or attending
outdoor sporting events can lead to sun damage if your skin isn’t
adequately protected. People at high risk are often fair-skinned men
and women over the age of 40 who may have accumulated a significant
amount of sun exposure over the course of many years.
five Americans will develop skin cancer in the course of their
lifetimeii, and AKs have the potential to progress to squamous cell
carcinoma, the second most common type of skin cancer. It’s
important to check your skin year-round and note any changes in
texture and color—these changes may be age spots, irritation or dry
skin, but they may also require more attention.
According to the National Institutes of Health, specific
characteristics of AK includeiii:
skin patch or growth, often limited to one area, that begins as flat
Presence on the face, scalp, back of the hands, chest or other
color that can be gray, pink, red or the same color as the skin;
development into a hard and wart-like or gritty, rough and
some cases, the lesions may be easier to feel than to see.
more information on how to find out what your skin is telling you,
see your doctor and visitwww.listentoyourskin.org.
Lewin Group. Burden of Skin Diseases. 2005. Prepared for The Society
for Investigative Dermatology and the American Academy of
Dermatology Association. Available at:http://www.lewin.com/~/media/lewin/site_sections/publications/april2005skindisease.pdf.
Accessed November 1, 2011.
Robinson JK. Sun Exposure, Sun Protection, and Vitamin D. JAMA 2005; 294: 1541-43.
“Actinic Keratosis.” Medline Plus. National Library of Medicine and
National Institutes of Health, updated October 8, 2010. Accessed November 21, 2011.<
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Recycle And Be
has many rewards and some of them can be skin and hair care
last few years, the skin care company Kiehl’s Since 1851 has
collected 500,000 of its empty product bottles from its shoppers for
recycling in exchange for free products as part of its in-store
Recycle and Be Rewarded! program.
honor of Earth Day, the company will also donate $100,000 to Recycle
Across America (RAA), a not-for-profit organization that delivers
society-wide solutions that help eliminate public confusion about
recycling, stimulate the environmental economy and expedite
funds will be used to create 150,000 standardized recycling labels.
To date, Kiehl’s has raised over $2,000,000 for environmental issues
donation accounts for 100 percent of the proceeds from the company’s
Limited Edition Rare Earth Deep Pore Cleansing Masque series, which
features Earth-inspired designs by four “Friends of Kiehl’s”:
Florence Welch, Mark Ruffalo, Rosario Dawson and Spike Lee.
help recycling efforts by purchasing the masque or participating in
the Recycle and Be Rewarded! program, taking place at all Kiehl’s
freestanding stores. For more information, visit www.kiehls.com/Pore-Cleansing-Masque.
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