Beauty:

Show Off Beautiful Skin Treat Eczema
or Psoriasis
Treatment For Eye Wrinkles Caring For Men's Skin Wear SPF
Protection
Sunscreens With Antioxidants Skin
Health
Earth-inspired Skin Care

All Real Women Can Appear In A National Ad

(NAPSI)—The advertising landscape was forever changed in 1957 when one daring beauty brand used real women instead of stereotypical models in its advertising. This brand, Dove®, has since featured women of all ages, shapes, sizes and colors in its iconic advertisements, creating realistic and attainable images in the media that women can relate to.

Fifty-five years later, real women remain at the heart of the Dove® brand. Over the years, the brand has heard from thousands of women across the country asking how they too can be part of its iconic advertising, and now, for the first time ever, all women across America can. Every woman who uploads a photo that meets requirements will appear in a Dove® ad-including a billboard in the heart of world-famous Times Square. All women need is the confidence to show off their skin. This is part of “Show Us Your Skin,” the brand’s largest campaign featuring real women, which celebrates the beautifully soft and smooth skin that women get from using Dove® Body Washes and Beauty Bars.

“We have been featuring real women in our ads for over 50 years, and we are always looking for new and innovative ways to build upon that heritage,” said Rob Candelino, Vice President, Brand Building, Unilever Skincare. “Times Square is a palette millions of people see every day, so it is only natural we would take on transforming it into a canvas of real women’s beautiful skin.”

Beyond Times Square

No matter where they live, all women can appear in a Dove ad on a Times Square billboard by uploading a photo showing off their beautiful skin at Dove.com/ShowUsYourSkin orFacebook.com/Dove through August 1, 2012. Women will even get a snapshot of their “moment of fame” on the billboard so they can prove it to family and friends. All photos that meet requirements will not only be featured on a billboard in New York City’s Times Square, but also in an online gallery and in digital ads. The brand is using cutting-edge search technology to make it fun and easy for women to find their photo and share their experience. Women can search for their photo in the Dove® gallery by simply entering their e-mail address on the brand’s website, and they can also make their photo appear live in the digital ads by using the search feature within each ad.

Show Off Your Skin

Beauty expert Jenn Falik encourages women everywhere to have the confidence to participate. Falik has spent her entire career in beauty and shares the brand’s commitment to helping all women feel beautiful.

“I love sharing all my beauty tips, and how to get soft and smooth skin is such an important one,” Falik said. “I believe when women look and feel their best, they will have the confidence to show it off, and Dove® is giving them a national stage to do just that.”

Women who are excited about the brand’s bold, new advertising effort but do not want all of America to see their photo can still get involved by:

• Viewing the digital mosaic of all photo entries at Dove.com/ShowUsYourSkin

• Searching for photos of friends and family at Dove.com/ShowUsYourSkin

• Encouraging their friends and family to participate and share their photos

• Tweeting to @Dove, telling the brand when their skin is at its most beautiful, using the hashtag #BeautifulSkin.

Soft and Smooth Skin in the Spotlight

Dove® is committed to helping women realize their personal beauty potential by engaging them with products that deliver superior care. Dove® Body Washes and Beauty Bars give women beautifully soft and smooth skin that they will want to show off.

Dove® Body Washes contain NutriumMoisture technology that goes beyond moisturization to nourish skin deep down. Nourishment is better for skin than just moisture alone since it helps build and maintain beautifully soft, smooth skin. Dove Beauty Bars do not dry skin as soap does. Only Dove® Beauty Bars contain signature ¼ moisturizing crème combined with a mild cleanser to effectively cleanse and moisturize skin.

For more information, visit www.Dove.com/ShowUsYourSkin, www.Facebook.com/Dove or follow the brand on Twitter @Dove.

 

 

Note to Editors: The Dove “Show Us Your Skin” campaign runs from April 19 through August 1, 2012.

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Treating The "Skin You're In"

(NAPSI)—If you’re one of the millions of Americans who suffers from a skin disease like eczema or psoriasis, then most likely you have been prescribed a topical corticosteroid treatment to help manage your condition.1

Topical corticosteroids are one of the most useful medications for treating eczema and psoriasis and come in a variety of strengths (potencies) and formulations (creams, ointments, lotions, gels, foams, mousses and shampoos).1

When talking to your doctor about which topical corticosteroid is right for you, consider the following factors:

• Which strength is right for you? Not all strengths work the same for every patient.1 Medium to high potency topical corticosteroids tend to be the most effective for treating eczema.1

• Do you prefer a cream or ointment? Often, patients find creams more cosmetically acceptable than greasy ointment formulations, even though ointments are generally considered more potent than cream formulations of the same strength.1

• Do you need to avoid preservatives or fragrances? Fragrances or preservatives, such as propylene glycol, are often found in creams and can cause irritation, stinging and allergic reactions.1

• Does your doctor have a sample for you to try? Trial sizes can offer significant benefits to both the physician and the patient in establishing the appropriate care protocol.

Physicians often offer their patients triamcinolone, the most frequently prescribed topical corticosteroid2. One option is fragrance and preservative-free Trianex® 0.05% (Triamcinolone Acetonide Ointment), a mid-potency triamcinolone ointment formulated with a unique base that provides the strength of an ointment with the feel of a cream. Trianex® is indicated for the relief of itching and inflammation caused by certain skin conditions that respond to treatment with corticosteroids.

Ask your doctor if Trianex® is right for you. If you are prescribed Trianex®, you may be eligible to take advantage of the Trianex® Instant Savings Card-as little as a $5 co-pay on each of your next three prescriptions for Trianex®-regardless of whether you pay cash or have insurance (some limitations may apply). The program expires on December 31, 2012. Visitwww.trianex-usl.com for additional details.

Trianex® 0.05% (Triamcinolone Acetonide Ointment) is indicated for the relief of itching and inflammation caused by certain skin conditions that respond to treatment with corticosteroids. It should be used as directed by a physician for the skin condition for which it was prescribed.

Important Safety Information

Systemic absorption of topical corticosteroids has produced a reversible hormone disorder called Cushing’s syndrome, hyperglycemia, and glucosuria in some patients, including children. Children may absorb proportionally larger amounts of topical corticosteroids and thus be more susceptible to systemic toxicity. Administration of topical corticosteroids to children should be limited to the smallest amount necessary.

The treated skin area should not be bandaged or otherwise covered or wrapped so as to be occlusive, unless directed by the physician. Do not use tight-fitting diapers or plastic pants on a child being treated in the diaper area, as these garments may constitute occlusive dressings.

Patients should report any signs of local adverse reactions, especially under occlusive dressings. Local adverse reactions infrequently reported with topical corticosteroids include burning, itching, irritation, inflammation, dryness, infection, excessive hair growth, acne-like lesions, lightened skin color, allergic contact dermatitis, breakdown of the skin, stretch marks, and heat rash. If irritation develops, topical corticosteroids should be discontinued and appropriate therapy instituted.

Trianex® is for external use only. It should not be used in patients with known hypersensitivity to any of the ingredients in Trianex®. Avoid contact with eyes. This safety information is not all-inclusive. Please see Full Prescribing Information at www.trianex-usl.com or call (800) 654-2299 for more information. You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call (800) FDA-1088.

Trianex® is marketed in the U.S. by Upsher-Smith Laboratories, Inc.

 

References

1. Ference JD, Last AR. Choosing topical corticosteroids. Am Fam Physician. 
2009;79(2):135-140.
2. IMS TRx data, 2011.

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Bringing Treatment For Eye Wrinkles Into Focus

(NAPSI)—When women worry about wrinkles, they worry about wrinkles around the eyes. That’s a key finding of a recent survey conducted by Kelton Research. According to the survey, about half of women are most worried about wrinkles around their eyes.

To help, dermatologist Dr. Ava Shamban answers a few common questions about eye wrinkles.

Q: What causes fine lines and wrinkles around the eyes?

A: Fine lines and wrinkles form due to a breakdown in collagen and elastin—the skin’s support structure. Repeated movements, sun damage, smoking and, of course, natural aging can all cause wrinkles.

Q: What options do dermatologists offer to reduce the appearance of crow’s-feet?

A: Dermatologists offer many options such as injectables, which replace lost volume and restore youthful contours to the skin to smooth away wrinkles and folds. Another option is microdermabrasion and chemical peels, which remove the outer layer of skin. And, for longer-lasting results, many patients opt for nonablative fractional laser treatments, which can be very effective.

Q: I’ve tried every eye cream but can’t seem to get rid of my wrinkles. Is there anything else I can do at home?

A: Eye creams work primarily on the skin’s surface, so they can’t really get at the source of the problem—the breakdown of the collagen and elastin. One product I recommend to treat eye wrinkles is the PaloVia Skin Renewing Laser. It’s a real laser that’s been FDA cleared for the at-home treatment of eye wrinkles. It works by generating short pulses of microfine laser light that reach deeply into the skin’s sublayers, where wrinkles form. Then, the body’s natural healing process sweeps away older, damaged tissue and rebuilds it with fresh new collagen and elastin—something that no over-the-counter cream or lotion can achieve.

Q: What’s the difference between an at-home laser and in-office laser treatments?

A: The PaloVia laser uses the same fractional laser technology that I use on my patients in my office, but it’s been adapted and FDA cleared for use at home. A laser at a dermatologist’s office is going to be more powerful, but they can both deliver similar results over time.

With the at-home PaloVia laser, users are directed to treat themselves for three to four minutes a day for one month followed by twice-per-week treatments to maintain results.

To learn more about the PaloVia Skin Renewing Laser, visit palovia.com.

Dr. Ava Shamban is a board-certified dermatologist with over 20 years of experience treating skin and author of “Heal Your Skin.” Learn more at www.avamd.com.

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Caring For Men’s Skin

(NAPSI)—Compared to women, men have larger pores that can easily become clogged, and produce more oil and sweat. Fortunately, there are products made to treat men’s specific skin care needs. It also helps to follow a three-step regimen.

1. First, so shaving goes smoothly, men need to nurture their skin. That’s why Kiehl’s Since 1851 offers Sky Flyin’ Foaming Multi-Gel. Part of the men’s Facial Fuel Collection, this highly lathering, dual-action foam cleanser and shave gel uses fruit extracts to minimize pores while removing surface oil and impurities. Bamboo extract is used for soothing and nourishing.

2. Next, men can control shine and sweat while getting 24-hour hydration with the same company’s Facial Fuel “No-Shine” Hydrator. Patented technology helps reduce shine, leaving skin clean and healthy looking.

3. Finally, protect your skin from the sun. The National Sun Protection Advisory Council says men spend more hours in the sun but are less likely to use sunscreen. Kiehl’s Since 1851 offers Facial Fuel UV Guard SPF 50+, an ultralightweight, fast-absorbing formula that is water resistant and provides superior UV protection.

Learn more about Facial Fuel Shave & Grooming Products for Men by Kiehls Since 1851 atwww.Kiehls.com/Facial-Fuel.

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Here Comes The Sun

(NAPSI)—Taking care when it comes to exposure to sunlight can help protect you from the most common cancer in the U.S.A. Skin cancer, scientists say, is due to ultraviolet photo damage caused by the sun’s harmful rays. So too much sunlight can spell trouble for your skin.

According to the World Health Organization, one in every three cancers diagnosed is a skin cancer and, according to the Skin Cancer Foundation’s statistics, one in every five Americans will develop skin cancer. The best defense: keeping your skin protected 365 days a year.

The Solution

Consider these key sun protection skin care tips:

• For the face, use one teaspoon of sun protection product.

• For the body, use one shot glass−sized quantity of sun protection product.

• Be sure to reapply every two hours, especially after a swim or workout.

• Remember, UV radiation can go through clothing, windshields, windows, even clouds. Wear SPF as part of a daily daylight defense regimen to help prevent skin cancer, premature aging and photo damage.

• Keep up to date on FDA regulations regarding skin care, which have recently changed.

• Use a trusted skin care line to protect you against the sun, even when you least expect it. To that end, Dermalogica, the No. 1 professional skin care brand, developed a signature UV Smart Booster Technology for its sun protection line, a customized microcapsule that safeguards active vitamins and then bursts open upon contact with UV rays, releasing an active ingredient complex of vitamin C and vitamin E for maximum free radical protection.

This advanced technology provides skin with multiple benefits, including free radical defense and advanced protection against UV damage without the need for higher concentrations of potentially irritating sunscreen ingredients found in products with high SPF.

For even more effective protection from risky UV damage, Dermalogica has also introduced Oleosome Technology in two of its products, Solar Defense Booster SPF30 and Oil Free Matte SPF30. The technology, which provides greater stability than the previous generation of emulsifiers, uses naturally occurring tiny spheres of emollient oils and vitamin E found in Safflower seeds. These unique molecules can deliver active ingredients such as sunscreens directly to the skin surface, and release them over time to ensure maximum skin benefits. These qualities are especially relevant with chemical sunscreens because they allow the products to achieve a high SPF rating while using fewer sunscreen agents, lessening the chance of sensitivity and providing an elegant feel and wearability. The new Solar Defense Booster SPF30 and Oil Free Matte SPF30, with Oleosome Technology, can deliver much more UV protection without unwanted oiliness and chalkiness.

Learn More

For more on sun protection, visit www.dermalogica.com or call (310) 900-4000.

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Sun Protection And More

(NAPSI)—One of the smartest ways you can protect your skin from the damaging effects of sun exposure is with a sunscreen that blocks or absorbs ultraviolet light. But the latest sunscreens offer even more.

“Proper use of a broad-spectrum sunscreen helps minimize skin tone irregularities while preventing premature skin aging,” says Dr. Sherry Hsiung, hyperpigmentation specialist, skin cancer surgeon and Kiehl’s Since 1851 consulting dermatologist.

Protection is just the beginning. Kiehl’s new sunscreen, Dermatologist Solutions Activated Sun Protector Sunscreen—Broad Spectrum SPF 50, includes powerful antioxidants to further protect skin from environmental aggressors. This formula is an oil-free, paraben-free, ultra-lightweight sunscreen with three distinct antioxidants—goji berry, vitamin E and einkorn wheat-to neutralize skin-damaging free radicals.

The broad-spectrum formula features a patented photostable technology to provide longer-lasting protection, defend against UVA rays, which cause the visible signs of premature aging, and guard against UVB rays, known to cause sunburn. For more information, visitwww.kiehls.com/Activated-Sun.

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If Your Skin Could Talk, What Would It Say?

(NAPSI)—What is your skin telling you? Did you spend a lot of time in the sun last summer? What about the summer before that? Sun exposure on unprotected skin year after year may leave you with more than a few freckles.

Sunburns and moles aren’t the only indication that skin has been damaged. After years of exposure to the sun, you may discover red spots that feel rough, dry or scaly and don’t go away, even after using moisturizer. Sometimes called “sun spots” or mistaken for age spots, these patches could be actinic keratosis (AK), a skin condition that can lead to squamous cell carcinoma (SCC), a nonmelanoma form of skin cancer.

It is estimated that AK affects up to 58 million Americansi, yet most people are unaware of its symptoms and association with sun damage. Because AK is a result of cumulative sun exposure, it can take years to develop. A job that requires a substantial amount of time outside or everyday activities such as gardening, exercise or attending outdoor sporting events can lead to sun damage if your skin isn’t adequately protected. People at high risk are often fair-skinned men and women over the age of 40 who may have accumulated a significant amount of sun exposure over the course of many years.

One in five Americans will develop skin cancer in the course of their lifetimeii, and AKs have the potential to progress to squamous cell carcinoma, the second most common type of skin cancer. It’s important to check your skin year-round and note any changes in texture and color—these changes may be age spots, irritation or dry skin, but they may also require more attention.

According to the National Institutes of Health, specific characteristics of AK includeiii:

• A skin patch or growth, often limited to one area, that begins as flat and scaly;

• Presence on the face, scalp, back of the hands, chest or other sun-exposed areas;

• A color that can be gray, pink, red or the same color as the skin;

• Later development into a hard and wart-like or gritty, rough and “sandpapery” surface;

• In some cases, the lesions may be easier to feel than to see.

For more information on how to find out what your skin is telling you, see your doctor and visitwww.listentoyourskin.org.

 

i Lewin Group. Burden of Skin Diseases. 2005. Prepared for The Society for Investigative Dermatology and the American Academy of Dermatology Association. Available at:http://www.lewin.com/~/media/lewin/site_sections/publications/april2005skindisease.pdf.   Accessed November 1, 2011.

ii Robinson JK. Sun Exposure, Sun Protection, and Vitamin D. JAMA 2005; 294: 1541-43.

iii “Actinic Keratosis.” Medline Plus. National Library of Medicine and National Institutes of Health, updated October 8, 2010. Accessed November 21, 2011.< http://www.nlm.nih.gov/medlineplus/ency/article/000827.htm>.


 

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Recycle And Be Rewarded

(NAPSI)—Recycling has many rewards and some of them can be skin and hair care products.

In the last few years, the skin care company Kiehl’s Since 1851 has collected 500,000 of its empty product bottles from its shoppers for recycling in exchange for free products as part of its in-store Recycle and Be Rewarded! program.

In honor of Earth Day, the company will also donate $100,000 to Recycle Across America (RAA), a not-for-profit organization that delivers society-wide solutions that help eliminate public confusion about recycling, stimulate the environmental economy and expedite progress.

The funds will be used to create 150,000 standardized recycling labels. To date, Kiehl’s has raised over $2,000,000 for environmental issues worldwide.

The RAA donation accounts for 100 percent of the proceeds from the company’s Limited Edition Rare Earth Deep Pore Cleansing Masque series, which features Earth-inspired designs by four “Friends of Kiehl’s”: Florence Welch, Mark Ruffalo, Rosario Dawson and Spike Lee.

You can help recycling efforts by purchasing the masque or participating in the Recycle and Be Rewarded! program, taking place at all Kiehl’s freestanding stores. For more information, visit www.kiehls.com/Pore-Cleansing-Masque.

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AMERICA'S HEROES



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