Six Ways To Get The Most MoneyFor Your Home by Zack Wiest, President of PADeals.com (NAPSA)—Buying andselling homes in today’s market may appear overwhelming. However, don’t let the poor economy fool you. The housing market can be easy andprofitable if you focus on the basics. Successful selling can be boiled down to six factors: price, presentation, appeal, Wiest ——— staging, exposure, and hiring a seasoned real estate agent. Here’s a closer look: Price In many cases, your home’s value will be based only on what your competitors are offering, not its actual worth. You can show a home’s value at $300,000 all day, but if everyone in your neighborhood is asking $280,000, then you should list it in that price range. Presentation At PADeals.com we believe that presentation is key to increasing the likelihood of selling a property. It’s simple really— clean it up, straighten it up and create a clutter-free environment. Appeal First impressions are your one and only chance to reel in a potential buyer, so make it count. Before you paint that dining room bubblegum pink, think about what will appeal to the masses. Stay neutral by using whites and tans. Staging If no one is currently living in the home,stagingis crucial to creating an inviting and attractive atmosphere. Empty rooms makeit hard for a potential buyer to visualize themselvesliving there. Exposure In a slow market, massive ex- posure is critical. Exhaust every available avenue, including MLS and online exposure, print advertising, signage, flyers, directional signs and bulletin boards. Free, easy-to-use Web services such as Craigslist and YouTube let you maximize exposure with a mini- mized budget. Just buy a cheap, user-friendly camera, shoot footage, plug the camera into your computer and hit upload. Drag and drop that footage into Windows Movie Maker, click “publish movie” and you’ve got a finished video product. You can shoot and create movies in less than 30 minutes. Agent Although you can be your best asset when marketing a property, enlist the help of an expert, preferably a veteran who knows the market. Not all agents are the same. You need a heavy hitter who knows the business and understands what it takes to sell in this climate. Stay away from newbies unless there is overwhelming evidence they can outperform most others. For more information, visit www.padeals.com. Zack Wiest is president of PADeals.com and Homes for Investors.
