iern|AEHfire iene ‘ enw 7 cee MeO WZ TI Surf Food Safety’s New Wave Partnership for Food Safety Education Unveils New Evolution of Popular Consumer Education Website (NAPSA)—Thenational Fight BAC! campaign’s upgraded online food safety information better serves educators and consumers seeking information to help reduce risk of foodborneillness. “The Partnership’s website, www.fightbac.org, is widely utilized by consumers, educators, dietitians and public health officials across the United States,” says Shelley Feist, Executive Director of The Partnership for Food Safety Education. “Our goal is to make our materials fully accessible, knowing twothirds of adults turn to the Internet for basic safe food handling information.” Despite recent declines in outbreaks of several bacterial foodborne diseases, foodborneillness continuesto afflict tens of millions of people each year. Experts agree that education on basic safe food handling is vital to reducing incidence. The Partnership’s national consumer study reveals that much progress has been madeincreasing awareness of safe food handling practices, but more work remainsto be done. “Our research shows a direct link between high awarenessof safe food handling recommendations and actual proper food handling practices,” says Tim Hammonds, Chairman of the Partnership for Food Safety Education. “By improving our online offerings we hope to contribute to increased awareness of proper food handling, ultimately An updated website offers useful information on safely handling food and avoiding foodborne illnesses. reducing risk of foodborneillness nationwide.” Fully searchable, the new website is more user-friendly, providing important safe food handling recommendations at a glance and updated downloadable fact sheets, brochures and other materials for consumerand educator use. The Fight BAC! campaign empowers consumers with four simple safe food handling practices they can use to reduce their risk of becoming ill: Clean, Separate, Cook and Chill. BAC!, the campaign’s “bacteria mascot,” is the invisible enemy who tries his best to spread contamination whereverhe goes. Safe food handling messages and educational tools are fully accessible at www.fightbac.org.
