You can receive Featurettes by e-mail daily, weekly or monthly by request. We can e-mail by your choice of topic or all stories as you may prefer. To make it even more convenient for editors to use our stories, NAPS has added an RSS syndication feed to our Web site. Simply hit the RSS button on our site for automated updates on available content. Please contact us to arrange to receive Featurettes in the format that works best for you at (800) 222-5551 or e-mail your request to us at printmedia@napsnet.com. We can provide Featurettes on CD-ROM or you can download it online at www.napsnet.com. Gary Lipton Media Relations Manager Phone: 1-(800)-222-5551 Fax: 1-(800)-990-4329 Web site: www. napsnet .com e-mail: printmedia@napsnet.com #2528 North American Precis Syndicate, Inc., 350 Fifth Avenue, 65th Floor, New York, N.Y. 10118-0110 A Rainbow Of Environmentally Friendly Paint (NAPSA)—Being green has never been so colorful. That’s because one paint manufacturer now creates a zero-VOC paint in a rainbow of colors. VOCs, or volatile organic compounds, are solvents that get released into the air as paint dries. Manufacturers have been trying to lower these levels ever since they first realized what damage these chemicals could potentially do and, of course, since the government has legislated regulations. Fifteen years ago, Benjamin Moore introduced its first zeroVOC paint, an environmental milestone even though the palette was restricted to pale colors because adding colorant adds VOCs. Now the company has developed a technology that yields a VOC-free formulation regardless of the color. The new line, Natura, is making its own history because it’s rare to have a truly zero-VOC paint available in limitless color choices. These days, customers can buy conventional zero-VOC paint in base white. But once you request a color and the store starts mixing in the tints, the VOCs are being added, which many customers don’t realize. In fact, there are a lot of myths and misunderstandings about zero-VOC paint. Here are a few: • Myth: Low- and zero-VOC paint means there is only a limited color palette to choose from. • Fact: While true in most cases, Natura is an exception. It is unaffected by the addition of colorant because the paint is based on a patented waterborne colorant system. The line is available in all of the 3,300 colors that Benjamin Moore offers, plus it can be color matched and still be zero-VOC. • Myth: All zero-VOC paints are the same. • Fact: False. Some paint lines claim to be VOC-free, and in its How To Reduce Fine Lines (NAPSA)—The latest technology in skin care products can do more than improve the overall appearance of your skin—some ingredients may actually help prevent the formation of fine lines and wrinkles. New moisturizing creams can help diminish fine lines immediately while improving skin’s appearance and moisture level over time. For example, new TriAktiline Total Face Instant WrinHomeowners are happy to discover that a wide color palette is now available in environmentally sensitive zero-VOC paints. pure white formulation, it is. You go to the paint store and specify the paint in a color. So at the store, where the paint is “mixed,” the colorant is added in for you. It’s the colorant that’s the culprit adding the VOCs. The deeper and more saturated the color, the more colorant needed and, obviously, the more VOCs. In comparison testing, it was found that Natura releases fewer total volatile organic compounds than other national top-selling zero-VOC paints. There are some paints that are legitimately zero-VOC due to the use of dry pigments for colorant. But the color performance of these types of paints is compromised because the dry ingredient doesn’t disperse well in the wet paint. It reduces color fidelity. • Myth: Zero-VOC paint is difficult to use. • Fact: The new paint line promises easy application, excellent hide and outstanding durability. It dries fast and is virtually odorless. And it is highly washable, as well, within days after it’s been applied. For more information, visit www.benjaminmoore.com. The latest moisturizers fight wrinkles immediately and over the long term. kle Reducing Moisturizer from GoodSkin Labs, available at Kohl’s department stores, has been shown in clinical trials to help immediately reduce the appearance of dry skin and fine lines. Immediately, key ingredient Kombuchka PH Extract, derived from sweet black tea, plumps wrinkles while Gatuline Expression works to relax the appearance of fine lines. Another ingredient, Argireline, helps prompt skin into its rebuild mode, boosting natural collagen production for long-term, visible fine line and wrinkle reduction. Finally, Phytomatrix 100, derived from the soybean, rebuilds natural collagen and helps counteract the visible effects of premature biological and UV-induced aging for smoother, firmer skin. The moisturizer spreads easily over the whole face for a more refreshed, moisturized and younger look. Being Prepared For A Natural Disaster (NAPSA)—There are steps you can take to prepare your family for a natural disaster such as a hurricane, flood or earthquake. To help, the Department of Homeland Security recommends the following items be included in an “emergency pack”: •Bottled water or a safe water-filtration system; •Nonperishable food; •Battery-operated radio; •First-aid kit; •Flashlight; •Maps; •Important documents; •Comfortable clothing and blankets; •Unique family needs such as prescription medications, pet supplies or infant supplies. Water is first on the list, as people can survive only three days without it. Instead of stocking many heavy gallons of bottled water, consider the low-cost, water-filtration system called the LifePack. The HTI LifePack system was developed by Hydration Technology Innovations (HTI) in conjunction with NASA and the Department of Defense, and is being used by disaster relief organizations and branches of the U.S. military. The system turns any type of contaminated or polluted water—even standing water from drains, puddles or gutters—into a safe, nutrient-rich drink. It’s convenient in an emergency situation because it requires no electricity, no pumping and no bitter chemicals. Over a three-day period, the pack can produce more than nine liters or 20 lbs. of water from just about any water source. When looking for a water-filtration system, consider the kind that has been used effectively by disaster relief organizations. The same water-filter technology was used by the National Guard following Hurricane Katrina to turn contaminated water from the streets of New Orleans into a clean, safe drink. “The ability to provide clean, safe drinking water in any situation with no complicated formulas and with no power required is a phenomenal breakthrough,” said Lt. General P.K. Carlton, M.D., Surgeon General of the United States Air Force (Ret). “This technology is so stone-cold simple that anyone can use it, and it provides a lifeline that is critical to survival in any emergency situation.” It’s so simple to use that young children utilized the pack easily in the aftermath of the Sri Lanka tsunami. For more information or to order LifePacks online, visit www.htiwater.com or call (888) 420-7222.
