Enhancing Business Images With Color (NAPSA)}—Onewayto keep your business in the black maybe to concentrate on color. Studies show consumersreact in certain waysto different colors. Today’s companies are using those findings when choosing theirofficial “corporate colors” to gain better control over their corporate images and give them an edge on the competition. Employee uniforms at someof the country’s most recognized companies effectively use colors to maintain corporate identity, and to lend employees an image that is perceived by customers as competent. For instance, Staples, the leading office supply chain, specifically chose a deep red for their corporate color and employee uniforms. Red has been shown to have an attention-getting effect that’s considered both dynamic and powerful. In a store specializing in “office neutral” product lines, the red is perceived as “hot and energetic,” and may even subliminally transmit an image of employees being energetic and efficient. Not to mention this red makes Staples employees “easy to find” in all their stores. Similarly, Midas Muffler recently used the science of color to establish their new corporate identity. They had a unique hurdle to overcome, however, regard- ing their technicians. The public regularly sees them, which is a great advertising opportunity for the company. But these workers’ uniforms get soiled with grease and grime. A “dirty” employee look would certainly hinder the Midas image. So the company focused on a black color, with additional attention to gray. True Colors—Studies show the right corporate colors can improve a company’s image. Black is considered a powerful and bold color, but is also func- tional, as it hides the appearance of grease and grime. When gray is incorporated into the uniform,it’s said to give the impression of maturity and professionalism. “A big part of a company’s overall imageis foundin thelook ofits employees,” says Robert Isaacson, Marketing Director at UniFirst, a leading provider of uniforms and work apparel to businesses of all types. The company has been working with companies to enhance their employee images since 1936 and are recognized experts in the industry. “With the right color scheme, employees will be perceived more positively, identified and recognized more easily and can actually aid in promoting the business,” says Isaacson. For more information visit www.unifirst.com or call 1-800225-3364.
