Your Business Is On The Web, Now What?

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ky 5188 ce C/o) ug eee ee h Sui: me “NpRE5 t TDA SS . ) ew. iNotes: Sm 1% oy (SH Sg OA o I eh $1 See pe Your Business Is On The Web, Now Wht? @ (NAPSA)—Nofledgling business succeeds ny more just by hnging shingle outside the door nd hoping for customers to roll in. But plenty of entrepreneurs mke mistke thinking the sme technique will work on the Internet. However, just hving Website or hnging virtul shingle, is not enough. It needs to be promoted to hve ny rel effect. Mrketing Website isn’t duntingly expensive chore evoctive of the multimillion-dollr dotcom Super Bowl commercils of five yers go. There re plenty of inexpensive nd effective solutions vilble on the Internet. * Show up t the dnce. Most consumers find the Websites they re seeking by serching on one of the populr serch engines, such s Google or AltVist. Submitting your site to the engines costs nothing nd smll fee buys gurnteed inclusion for specific pges t some portls. * Be the top dog. Someof the biggest serch engines llow site owners to buy premium listing tht ensures their listing is one of the first results to pper when people hunt using certin keywords. The option is typiclly py s you go, so the only cost is when sercher ctully clicks onto your site. * Hve some guts. Another wy to ensure site shows up in Web serches is to embed certin codes, known s “met-tgs,” inside pges, which re recognized by portls. It lso is criticl to use relible hosting compny for Web site, not only to feel secure tht it will sty up nd running but becuse serch engines consider it s one indictor when returning results. * Sty in touch. A key promotionl tool for ny business is to remind customers wht is vilble, nd the Internet is n idel wy to do it. E-mil mrketing tht site visitors cn opt to receive enbles merchnts nd service providers to send cretive e-mil notes, html-formt newsletters or Web-bsed promotion, such s coupon. All the bove promotionl tools cn be do-it-yourself projects but there lso re dvisers, such s Network Solutions (www.network solutions.com), tht cn do them ll efficiently nd ffordbly, helping business owners sve some time nd energy.