A Revolution In The Publishing Industry By Susan Driscoll (NAPSA)—Eighty-three per- cent of Americans say they want to write a book, but only a small percentage actually have both the drive and discipline to do m| it. Finishing a manuscript is a huge accomplishment— Susan Driscoll an achievement that affords writers the reward of seeing their hard work in print. Prospective authors can take pride in the fact that despite whether their magnum opus is a novel, guide, autobiography, cookbook, book of poetry, or how-to manual, they have alternative and effective ways to publish it affordably and efficiently—in some cases, making it available to online retailers in fewer than 90 days. Modernizing Publishing Just as new technology and online distribution channels have revolutionized the music and film industries—increasing the number of artists and producers working with independent film and recording companies—these advancements are also changing the book-publishing industry. Until a few years ago, hopeful authors had only two options for getting their work published. They either sent their manuscripts to traditional publishing companies or literary agents, usu- ally only to receive numerousdis- appointing rejection letters, or they chose the option of true selfpublishing. In true self-publish- ing, the author retains all rights to the work, but must perform all publishing and distribution tasks —including taking responsibility for obtaining editing and marketing support to warehousing and shipping. In addition, trueselfpublishing requires a major finan- cial investment up front to print a large number of booksat an efficient price. Now, authors have a third option: supported self-publishing. This form of publishing offers authors a variety of affordable publishing services, and uses print-on-demand technology to eliminate the need for warehousing. Compared to true self-publishing, the supported self-publishing model decreases the up-front cost to authors, and minimizes financialrisk. The leader in supported selfpublishing, iUniverse, offers authors a variety of publishing services—including professional editorial and marketing services—to help authors get a start and test their books in the market. Authors may publish a book for aslittle as $459 and makeit available for order on barnesandnoble.com, Amazon.com, and 25,000 online retailers worldwide. In addition, iUniverse requires no up-front investment for book inventory. With the new print-on-demand technology, books are printed as they are ordered—so the author hasless of a financialrisk. Want the Last Word? In the traditional book business, publishers and booksellers are in control; they decide what readers want and what they'll read next. When authors choose to self-publish, they take control of the process, have the final say regarding the finished product, and develop their own plans for success. Author contracts with iUniverse are non-exclusive, so authors are free to have their books acquired by traditional publishers or, if their book is selling enough copies to warrant a large print run, they may considera true selfpublishing approach. To learn more about iUniverse’s publishing program, or to submit a manuscript, please visit www.iUniverse.com. Susan Driscoll is President and CEO of iUniverse, one of the largest publishers in the United States.
