Direct Mail Can Be Tailored For Small Firms (NAPSA)—There’s good newsfor small businesses that would like to make a big splash using direct mail marketing, but are afraid it’s only for large companies. Research shows that direct mail is a proven way for businesses to reach consumers and motivate them to action. It’s estimated that Americans spend $528 billion annually in response to direct mail advertising. However, most direct mail ser- vice providers specialize in helping companies with very large mailings. Fortunately, a new service offering from FedEx Kinko’sis tai- lored to meet the direct mail needs of smaller businesses. According to Brian Philips, the company’s executive vice presi- dent and chief operating officer, “We are bridging the gap by providing the same services for smaller quantities, enabling small and medium-size businesses to have access to the same marketing tools as large corporations.” With FedEx Kinko’s™ Direct Mail Services, customers no longer have to work with multiple vendors to produce a mailing, nor do they have to spend timestuffing envelopes, folding brochures and applying postage. The menu of available services includes design, production, professional finishing, address cleansing and verification and mail processing. The companyprovides all in one place the services needed for developing successful direct mail campaigns, and its experienced team members will help customers plan, create, print and mail their direct mail pieces from 14S VEGas T an ab) The proof of the effectiveness of direct mail advertising is in the buying. It’s estimated Americans spend over $500 billion annually in responseto direct mail. beginning to end—whether it’s 100 or 15,000 pieces. In addition, staff members can also help customers determine if they are eligible for postal discounts for qualifying mailings of 200 or more pieces. Formats include postcards, letters, brochures or newsletters. According to Amber Higuera of New Millennial Homes, a home builder and realtor company based in Kansas City, Mo., the variety and convenienceis a major benefit. “In our business, timing is everything. We send out three to four mailings a week to potential home buyers and sellers. FedEx Kinko’s Direct Mail Services saves us time and ensures a quick turnaround,” said Higuera. Customers mayvisit any of the company’s office and print centers in the U.S. for assistance. They can also use the online tool at fedexkinkosdirectmail.aas.com. To learn more, visit fedex kinkos.com.
