ie Cell Phone Customers Call For Rewards Program (NAPSA)—Consumers have bought in to the idea of rewards programs—and they've made com- panieslisten. In fact, letting customers accrue points for money spent, and then exchanging those points for goods and services such as free flights, has become so popular that even wireless phone users are now asking “what about me?” According to a recent study by analyst firm In-Stat, of 936 survey respondents who are heavycell phone users, more than 60 percent don’t think that their wire- less provider appreciates their business, and 80 percent believe that operators should do more. Still, practically none of the cell phone carriers offer official loyalty programs. Sprint, however, is an A new rewards program offers special perks to cell phone customers. But do customers really care? The answer seemsto be yes. In a recent survey, customers indicated that after learning more about the select business customers, and a unique loyalty program to prepaid VIP reward program, the most valued benefits offered seemed to be the enhanced social features and experiential benefits, such as Mobile division. The division, and previews of new ringtones exception. It offers rewards to wireless customers via its Boost which distributes wireless communications products for the youth concert tickets, entrance to clubs, and wallpapers. Also, as part of the customer market, offers incentives that are rewards program, 10 members younger customer base, the major- lier this year when they attended a Boost Mobile Rockcorps payoff customized to meet the brand’s ity of whom are under 26 yearsold. Unlike traditional customer rewards programs, Boost VIP offers customers enhanced social features, including unique lifestyle experiences and benefits. Customers who sign up for the free loyalty program, available at www.boostmobile.com/vip or by calling (888) BOOST-4-U, have access to exclusive content, tickets to certain events, contests and sweepstakes, handset upgrades and free servicetrials. were given the VIP treatmentear- concert. The selected recipients were guaranteed preferred seating at the concert, VIP passes to the prereception and afterparty, and car service to and from all events surrounding the exclusive concert. One of the 10 was even taken backstage for a meet and greet with the artists performing at the concert, which included Korn, The Game, +44, Rise Against and Young Jeezy.
