Business Promotions Pop With Customized Postage

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gnyevs Sn wo ow Aos yi B it aD sn f ww 24 ogg) Wo wow SS ae hf Sik: S$! ShSt es au aya to quickly and easily create and purchase custom postage. The stamps you produceare real U.S. postage with one key difference— each features your own digital photo or artwork and your message. And since six out of 10 Gen Xers and Gen Yers say they are more apt to open a direct mail package that “looks interesting,” customized postage can add real impact to first-class business mailings. These special stamps can show- case virtually any image and mes- sage—a publicity firm recently used stamps featuring images from films on invitationsto private screenings. CBS put sitcom stars on stamps to promote the station’s new fall shows. The Boston Celtics basketball team uses personal stamps on mailings, and also sells the postage to fans as collectibles. the A4 arkeane works! Consulting Group LLC itneyBowes (NAPSA)—In 1872, Congress passed a law that prohibited advertisements on American currency and postage. But in 2006, after the outstanding success of the personal postage stamps program, the U.S Postal Service decided to let businesses take advantage of custom stamps. Businesses can now go online eegaseasseasene Business Promotions ws With Customized Postage Businesses can now create mailings that really stand out, thanks to customized postage stamps with their image and message. Big companies put their logo on stamps used on annual reports or choose product photos for launches and sales mailings. Smaller businesses often choose unique eyecatching images—vacation photos for travel agencies, pet pictures for veterinarians, florals for garden centers—to ensure their mailings stand out in the sea of bills and solicitations. Plus, YourStamps— developed by Fujifilm—are larger than standard-sized postage stamps, so your messageis sure to draw attention. To create this customized postage, just go to the Web site at www. YourStamps.com, upload your chosen photo, choose a verti- home with them,” Rebecca Kol- cal or horizontal format and add your caption or message. Any graphic or promotional message (within the bounds of good taste and copyright law) can be placed front and center. Businesses can also take advantage of volume York Times. info@YourStamps.com. Luxury resort Little Palm Island was pleased with the response to its customized postage. “When people saw the stamp, it waslike a brain dart...it really hit laras, a publicist for the Florida resort, told a reporter for The New pricing. For more information, e-mail