Industrial Firms Look For Business Online

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F 3 Q n wt ey 88 1 J7S UNQMELS Vy> 4 g 6% Interhome wet Business rogue cy ”~ we wwe Ow Re WH 42 + qs99 WIA 42% 42 pga, 1313 2% 1 4 interim Systm At rt3 A 24 IBA MAKEILOID ay, @ 19% t vations: 1404 \ 1% 14% 1 Narkelfacis Marsh 7% . -r 14~ Industrial Firms Look For Business Online (NAPSA)—Increasingly, com- panies in the industrial sector are spending more on marketing— online marketing in particular. For example, in a recent survey of marketing executives in the industrial sector, 37 percent of them said that they are spending over a third of their marketing budget online. For those surveyed, finding new customers in both new and familiar markets is reported as a key focus. In a related survey of engineering, technical and industrial professionals, most haveclear preferences for searching online. The majority of those respondents say they use more than one search engine for work-related purposes, with their top-three search engines being Google, GlobalSpec and Yahoo!. In their work, 90 percent of respondents have used the Internet to find components and suppliers, and 8 percent go online to obtain product specifications. The surveys were conducted by GlobalSpec, Inc., a leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. GlobalSpec provides its users with domain-expert search engines, a broad range of proprietary and aggregated content and over e-newsletters about industrywide products that help In a recent survey of marketing executives in the industrial sec- tor, 37 percent of them said that they are spending overa third of their marketing budget online. Finding new customersis reported as a keyfocus. engineers and related professionals perform their key job tasks with the highest levels of productivity. Companies that place their product/part catalogs in the search system receive filtered and measured sales leads in real time. Also available is a variety of online advertising programs designed to drive highly targeted product promotion, Webtraffic, sales lead generation and brand advertising. To order a complimentary copy of these reports, visit www.globalspec.com/wp. To learn more about GlobalSpec, visit www.globalspec.com.