Is Outsourcing Your E-mail The Right Call? Top Reasonsfor Using ASPs Free upIT staff to focus on internal issues| Guaranteed performancelevels | Predictable costs | Quicker to implement a hosted application | ASPhasspecial expertise| Automatic upgrade for software | Guaranteed uptime | Lack ofinternal resourcesor ITstaff | Security concerns | Try out software before buying |[ Leasing is more cost-efficient than buying | Automatic increase in bandwidth as needed| Company prefers to outsource ATS Other HA Source: Information Resource Groups and Roberton Stephens estimates (NAPS)—Whetherit’s commu- nicating with employees, customers or suppliers, more businesses are getting the message—in an e-mail. According to experts, more than 2.5 trillion e-mail messages were sent worldwide in 2000 and that number is expected to grow to almost9.2 trillion by 2005. Small and mid-sized businesses have three basic options for keep- ing their employees and customers connected when it comes to e-mail: 1. Use the e-mail system that comes bundled with the company’s Internet service. While simple, this option doesn’t offer company- branded e-mail addresses (i.e., employee@company.com). Also, it’s usually not scalable. This meansit won't be able to grow with the business as the business grows. 2. Build an in-house e-mail system. This can be expensive, requiring companies to invest in hardware, software and personnel to manage the system. 3. Outsource the task to a messaging ASP. Messaging ASPs are third-party e-mail specialists that manage business e-mail in dedi- cated data centers. % of respondents @ Messagingis all they do, so small and mid-sized businesses have access to reliable, secure and feature-rich e-mail messaging without all of the hassles associated with running an e-mail system on-site. Outsourced messaging is also scalable. As a business grows, its e-mail grows without additional software and hardware purchases. For example, one messaging ASP provides businesses with a branded e-mail address for each employee, a customized Web- based e-mail client and a full suite of the most advanced e-mail features and functionality. “E-mail is a mission-critical communications tool and a necessity for doing business in today’s global economy,” said David Ramon, president and CEO of USA.NET, the global e-Messaging Service Provider. Said Ramon, “Outsourcing email to a messaging ASP enables businesses to have reliable, globally-accessible business e-mail solution without any headaches.” For information on how you can outsource your e-mail, visit www.usa.net or call toll- free 1-866-670-7056.
