E FE Oe oe NneCe Uso eee Business: rgy sy 42 “ \ 13753 2 id inlerimSysin Wt $8385 h 36% Inlerhome $99 MOA 42% 12 A WI 4 ISA MABIVOID 1A t 4 f iG v 1% 18 Extend Your New Yer’s Bliss: Tke Better Cre of Your Customers (NAPSA)—If yow’re the owner of smll or medium-sized business nd you hven’t mde good on ll your New Yer’s resolutions, don’t despir just yet. There’s still time to do something good for your compny, your employees nd yourself: Tke look t how technology—such s Microsoft Business Solutions CRM—cn help utomte the wy you build better reltionships with your customers. Your employees will thnk you for mking their jobs esier, nd there’s good chnce your customers will show their pprecition by conducting business with you moreoften. In n ge in which it’s fr more costly to find new customers thn to retin existing ones, delivering superior service is criticl to your success. According to the United Sttes Bureu of Lbor Sttistics, there re more thn 5,740,000 smll nd medium-sized businesses, or com- pnies with from one to 500 employees, in the country. This segment employs more people thn the lrge nd more widely known Fortune 500 compnies nd hs eqully importnt informtion technology needs. Tody, business owners re embrcing customer reltionship mngement (CRM) technology, becuse it is redily vilble nd ffordble, simple to instll nd mintin, nd s esy to use s n e-mil system. “CRM technology should help your slespeople mnge leds nd opportunities, mesure nd forecst sles ctivities, efficiently trck nd monitor customer communictions, nd utomte mn- ul nd time-consuming processes cross the sles spectrum,” sid Dve Btt, senior director of Microsoft CRM. “Among the benefits of well-equipped sles force re shortened sles cycles, higher closure rtes nd greter customer retention.” Tht’s good for ll businesses, including yours. CRM technology lso should include fetures tht help increse your compny’s customer service cpbilities. The product you select should be ble to hndle n increse in customer requests without your hving to dd employees or skimp on qul- You’ve got to hnd it to them: Mny smll businessesre finding new feelings of security with the help of customerreltionship mngementtechnology. ity. This mens your employees will be ble to provide customers with the consistent, efficient ser- vice tht plys huge role in customer stisfction, while keeping the costs of service delivery low. Ambrose Employer Group LLC, New York City-bsed provider of outsourced humn resources, pyroll nd employee benefits dministrtion services, relized tht s the compny continued to grow, it lcked centrl repository for client informtion. Ambrose sought CRM solution tht could integrte with the compnyis Lwson HR system nd mkeit esier for its humn resource specilists to perform their jobs. “Microsoft CRM clerly hs hdn incredibly positive effect on our bility to service our clients. Its bility to help us proctively muster internl resources to ttck n issue hs been tremendous plus. And our response times re better becuse we cn trck the length of time issues hve been open,” sid Greg Slmowitz, the compny’s co-chief executiveofficer. Other fctors to consider before you cquire CRM technology include the productis bility to work in hrmony with other business mngement systems you re running. The technology should be simply configured, esy to use nd highly customizble to meet your uniquebusiness needs. For more informtion on utomting your strtegy for mnging customerreltionships, plese visit http://www.micro soft.com/businesssolutions/erm.
