Spending Power Of Teens Grows (NAPSA)—When it comes to money, today’s teens may be more responsible and independent than some people might think. A recent study by Teenage Research Unlimited found that while teens spend nearly 100 billion dollars a year, 63 percent of that is their own money—asign, say economists, that more teens are working than in the past. The study also indicated that teens are not just spending, but saving as well. It’s estimated that nearly two thirds of American teenagers have savings accounts, 17 percent own stocks or bonds and ninepercent havecertificates of deposit. Whenteens do buy, they tend to spend money on consumer goods or entertainment items. Interestingly, studies show teens who spend money in one consumerarea (clothing, perfume and cologne, for example) tend to spend money in others (such as CDs, magazines and movies) as well. Astudy by Mediamark Research Inc., found that consumers 12 and older who frequent movies are much morelikely to purchaseperfume or cologne than the average consumerolder than 12. In addition, as movie frequency increases, so does the likelihood to purchase perfumeor cologne. Savvy companies are responding to these findings. Davidoff Cool Water and Davidoff Cool Water Woman, two of the hottest fragrances on the market have partnered with Screenvision, a Technicolor Cinema Advertising Company, the leading in-cinema advertising companyin the United Today’s teens spend money on entertainment and consumer goods. States, to hand out free samples to teens attending the latest flicks during blockbuster movie watching seasons. Samples will be available at select movie theaters across the country. Davidoff Cool Water Woman features popular oceanic, botanical and aquatic notes—suchascitrus, pineapple, lotus blossom and water lily. Davidoff Cool Water, which is a favorite of teen icon Nick Carter of the Backstreet Boys, combines refreshing and invigorating scents. Both are used by young men and women for all occasions— from shopping to movie watching. To experience Davidoff Cool Water and Davidoff Cool Water Woman for yourself or to introduce them to that special young man or womanin yourlife, stop by Macy’s, Lord & Taylor, Bloomingdale’s or other fine department stores. And be sure to look for a sample at a theater nearyou.
