trends Re-emerging Brands (NAPSA)—When times are tough, shoppers choose tried and true—opting for trusted brands over new products. As a result, a few brands, such as Brut, Wrangler, Tupperware and Pabst Blue Ribbon, have made a comeback during the recent economic recession. Rather than starting from scratch, these companies are reviving interest in these once- famous household products by @ Consumersare returning to the basics, rather than taking risks on unknownbrands. putting a new spin on their adver- tising. For example, Brut targets younger generations with its new BrutSlap campaign that involves social media. The tongue-in-cheek campaign expands on previous advertising that asked men to “Slap Some On,” adding a contemporary pop culture element to the concept of “slapping on” Brut’s aftershave. For more information, visit www.brutslap.com.
