One CandyBar’s Intriguing, Irreverent History (NAPSA)—Tocelebrate its first 90ish years, one popular candy bar instituted a 90-day countdown that gives fans a chance to share favorite memories of the treat. You can find out more exciting details about the anniversary program at Facebook.com/ Butterfinger. Throughout the 90 days, Butterfinger will showcase some of its very best moments in history including vintage bar photos, popular ad campaigns, little- 1990) knowntrivia, spokesperson spot- lights and more. “After 90ish years, Butterfinger continues to be a fan favorite with a rich history that is a part of every generation today,” said spokesperson Tricia Bowles of Nestl USA. “And the 90-day countdownis just the beginning of our exciting celebration throughout the year, so stay tuned for more incredible announcements from Butterfinger.” Butterfinger designated 2013 as a benchmark forits first 90ish years, as the candy baroriginally invented by Chicago’s Curtiss Candy Company wasbelieved to have been promoted as early as 1923 (before it was ultimately sold to Nestl in 1990). However, But- terfinger parent company Nestl holds a trademark document from 1928, thus the 90ish reference around its anniversary, keeping in line with the brand’s irreverent sense of humor. Since the 1920s, when the term “butterfinger” was used by sports- a y Big birthdaythis year - 90ish to be exact. For candle counters, the first believed Butterfinger promotion was 1923 and there’s a 1928 patent. Details aside, prepare for 90ish more years! A look at onetreat’s time line. casters to describe athletes who were unable to hold on to a baseball or football, Butterfinger has become a beloved brand known for humor and a roster of memorably funny spokespersons, from Bart Simpson to Seth Green to Erik Estrada to Rob Lowe and Jaime Pressly, its most recent and first female spokesperson. A look at the most recent years with Butterfinger illustrates the brand’s irreverent nature: counting downthe endof the world, or BARmageddon, with evidence such as the first-ever, square-shaped crop circle in Kansas; a Butterfinger comedy-horror movie called “Butterfinger the 13th”; the first interactive digital graphic novel by a candy brand starring the Butterfinger Defense League; and several attention-grabbing April Fool’s Day pranks, including the renaming of the candy bar to “The Finger.” During the 90-day countdown, fans can go to www.Facebook.com/ Butterfinger to learn more about the “best of” Butterfinger, and see the candy bar’s journey from boundary-pushing marketing stunts to the evolution of its candy wrapperdesigns. Like Butterfinger, the 90ish birthday celebration will be awesome—proving that decades later, even a 90ish-year-old can push the limits of fun to new levels while remaining true to its sweet self.
