(NAPSA)—More and more Americans are saying, to para- phrase a slogan from the 80s, “I want my HDTV!” High-definition television, or HDTV, delivers images that are sharper and wider than standard TV pictures, along with improved sound quality, for a viewing experience that is more like a trip to a movie theater than channel surfing on the couch. And now,it’s becoming easier than ever to make the change to digital television due to the inclusion of user-friendly features and next-generation technologies. Integrated HDTVs—sets with one or moredigital tunersbuilt right in— are now hitting the market, making it simple to join the digital television age with all the necessary hookups for reception of cable and non-cable digital broadcasts. One of the companies at the forefront of the HDTV evolution is Toshiba. Its new line of Integrated HDTVsets features Seine™ picture processing, the digital building blocks of superior picture quality. All Cinema Series and TheaterWide Integrated HDTV models include a CableCARD™ slot for digital cable television reception and TV Guide On Screen for easy access to all incomingtelevision programming. The HDTVpicture, combined with such audio features as Dolby Digitaland SRS WOW”, makes for an entertainment experience that is simply awesome. A smart complement to these state-of- the-art televisions is Symbio”, Toshiba’s High-Definition Hard Drive Recorder. This 160gigabyte hard drive recorderis the heart of a next-generation digital television recording system. Simple recording and playback is Hm 5 WL im " Th ill “it UF dey y mn ti) i (iy vl An external recorder makes it easier to enjoy high-definition programming. achieved throughthe use of the TV Guide On Screen program guide. The result is a combination of superior picture quality, conve- nient recording and easy access to stored programs. With only a single cable connection, it’s so simple. Most consumersshould easily master the system in just minutes. “The market is now moving to integrated and Toshibais creating models that help make an easy transition for consumers,” says Scott Ramirez, Vice President of Marketing. In addition to one-touch recording and playback, Symbio builds a program list of recorded shows and offers live TV pause and rewind for those all-important “armchair quarterback” moments. In addition to one-time recording, the TV Guide On Screen guide even provides options for weekly or regular recording for ongoing programs. To learn more about the latest in high definition technology, visit www.tacp.toshiba.com.
