Video On Demand, Now Available On Satellite (NAPSA)—Approximately one out of every 10 U.S. households currently has a satellite TV system—a numberthat’s expected to double in the next five years. And while many of these consumers, especially those who have high definition, find their service heavenly, the latest advances in satellite programming technology are simply out of this world. For the past few years, “video on demand” (VOD) has been a popular feature among cable television subscribers—the ability to watch a program whenever you want to watch it, rather than on a specific schedule. Networks, both broadcast and cable, have increased the numberoftitles, as well as the quality of thetitles, that they are making available through VOD. Whenlooking at the top 100 VOD movies of 2007, comedies accounted for the highest percentage of total orders at 35 percent and dramawasthe secondat 25 percent. Action/adventure films were third (19 percent), while children’s titles were fourth (12 percent). Manypeople have long considered the lack of VOD to be a drawback to satellite service. But now one satellite provider has combined its hundreds of channels of programming with high-speed Internet service anddigital video recording to take on-demand to the next level— making it both more convenient and more user friendly. DirecTV on Demandis a new service that allows customers to download the programming of their choice from the DirecTV on Demandlibrary to their DVR on their schedule, to enjoy whenit is most convenient for them. This free service is available to customers who have the appropriate equipment, including an HD DVRor receiver and a broadband connection. The main difference between DirecTV on Demand andcable’s ser- MITT cR ata DIRECTV on DEMAND eT Th PCM UUCAS oe All Movies Se az uC Sy Pred Aino UES) Browseby Channel @+ Channel View Queue (5) @ Sea CT) With today’s newest technology, satellite TV customers can now get “on-demand”programming. vice is the ease of use. The service offers an on-demandinterface with unique features that make navigating through titles simple and quick, including customized programmer homepagesthat highlight the latest shows and movies available from the network, and a quick-search function that allows you to search through thousands of on-demand titles within seconds by typing in the first three letters of the show you want to see on your remote con- trol. The DirecTV on Demand library contains thousandsof free titles (both in standard definition and HD), including movies, TV series, children’s shows, specialty programming and more, along with an expandedvariety of pay-per-view titles. To find programming on a favorite network, simply add 1,000 to the channel number(e.g., Showtime is channel 537, Showtime On Demandis 1,537). Tn addition, DirecTV also offers an online scheduling feature, DVR Scheduler, where you can remotely “tell” your DVR whatto add to your queueusing any computer with Internet access—or even yourcell phone. But no matter how you arrange for your favorite programming, you con- trol your queue and download programs to your DVR in the order you want, whereveryou are. To learn more or to order ser- vice, call 1-800-DIRECTVorvisit www.directv.com/ondemand.
