New Products Cater To A Fast-Forward Society New products cater to consumers’ increasingly hectic and fast-pacedlives. (NAPSA)—Nowadays, consumers are on a mission to do more and morein less and less time. The result is a society where multitasking is the norm and instant gratification the expectation. Sitting and enjoying a cupof coffee used to be relaxing. Now, many coffee shops have drive-thru windows for an instant caffeine fix. People read the newspaper while working out and answer e-mails during the com- jumped on the speed wagon with Nice ’n Easy Root Touch-Up, a new product that eliminates roots that pop up in prominent spots betweencolorings. The top selling point? It takes just 10 minutes. Nice ’n Easy brand manager Kristen Urbaniak says that for many, roots are a major annoyance but because there was never an easy solution before, women just accepted it. “If Nice ’n Easy Root Touch-Up weren’t a fast and simple American productivity is not just a workplace phenomenon. Women used to look forward to spending the day at the salon. Now they get manicures and pedicures simultaneously, while having their hair blown out. Companies are responding to this reality with products meant to streamline life even further. Haircolor is one business, in particular, whose perpetual quest to make coloring quicker and easier leads to many product innova- at all,” she explains. “The whole point is that it’s a shortcut and a fast, easy and economical way to manageroots between colorings.” As times goes on, more equivalents to the microwave—perhaps the most famous and impactful time-saver in consumer history— are sure to find their way to mar- mute. In this fast-forward world, tions. For example, Clairol has solution, it wouldn’t be a solution ket, offering new opportunities to get things donein a fraction of the time. If only someone could come up with a way to balance one’s checkbook while taking a power nap—now that would be progress!
