A Penny Saved: It’s A Beautiful Thing (NAPSA)—Theprice of beauty can be high. Last year alone, women spent over $138 million on facial products. Before filling your makeup drawerand draining your wallet any further, you may want to let the skin care experts at St. Ives offer these suggestions on howto stretch your beauty dollar. Wage a personal department store battle: First and foremost, forget about going to the department store to buy beauty products. Instead, take a trip to the local drug store where you can find cost-effective, quality products that perform as well as their department store cousins. Drug stores are conveniently located andeasy to get in and outof. Know yourlimit: Set a cap on how much you'll spend on any given shoppingtrip andstick to it. (Better yet, take that amount in cash and leave your credit cards home.) At a department store, $20 would buy you one facial cleanser. At the drugstore, the same $20 buys you one St. Ives Foaming Facial Apricot Cleanser, one moisturizer and one skin treatment, such as the new St. Ives Coenzyme Q10 Wrinkle Corrector Lotion. Re-invent the wheel: Think of creative uses for the products already in your makeup drawer. For instance, to achieve that matte look, apply your favorite lipstick, then lightly dust pressed powder over your lips. This will save you the cost of a new, pricey matte lipstick. LOVELY! By becoming a less extravagant beauty shopper you'll save enough to pamper yourself by other means. Size matters: A great moneysaving mantra is that quantity is just as important as quality. Sometimes it seems asif the more you pay, the less you get. You could spend about $40 for a 2 oz. of Aida Grey Collagen Elastin Cream or $3.99 for 12 oz. of St. Ives Collagen-Elastin Essential Moisturizer. e A penny saved is a penny earned: For added motivation to become a less-extravagant beauty shopper, think of all the money you can save and use to pamper yourself by other means—eitherby hiring a housekeeperfor a day, buying a pair of perfect-fitting jeans or getting a great new haircut. For more ways to save, visit www-.stives.com.
