Communication Is Key y OW TL/9IC84)UrJwoWebREHY NOLLWLNAIEPUeNOLL YVIINIWWOD 2 SHINS Nids (NAPSA)—There’s good news for businesspeople who want to communicate their company’s story more effectively. A new bookoffers advice from an experienced professional Son how to share powerful stories, communicate honDietrich estly, beat back ————— whisper campaigns and deal with negative comments and reviews. IN eficks ch Gini Dietri SS g TION an id coMMUNIC Manageme” TAT! GE t Ee piGITAL 2 in A new book on business communications maintains that a transparent and honest approach is the mosteffective. It also instructs readers on how to shape a media campaign to have the biggest return on investment while maintaining an honest and transparent approach. In her new book “Spin Sucks: Communication and Reputation Management in the Digital Age,” author Gini Dietrich offers an alternative to destructive spin: clear, transparent and honest communication, which she says is far more effective in today’s digital age. Said Dietrich, “Whether you are a B2B, B2C or nonprofit organization, your customers expect authen- ticity and honesty. Today’s tools make transparent communications not only easier, but necessary.” Dietrich is the founder and CEO of Arment Dietrich, Inc., a digital marketing communications agency with international scope. She’s also the chief blogger at Spin Sucks, a globally recognized public relationsblog. “Spin Sucks: Communication and Reputation Management in the Digital Age” is published by Que Publishing andis available via Amazon, Barnes & Noble, 1-800CEO-READ and other bookstores.
