Put The Power Of Public Relations At Your Fingertips

Put The PowerOf Publi Relations At Your Fingertips (NAPSA)—Effective communication leads to trust, satisfaction and ultimately, a higher profit. This is why public relations is such an important asset to your business. The dilemmais selecting the PRfirm that will help you achieve these goals to the fullest. This is where The 2001 Red Book serves as your guide. It is a directory of nearly 1,000 top public relations consultants world- wide; all of whom are membersof the Counselors Academy of the Public Relations Society of America. Firm listings are arranged alphabetically as well as crossreferenced by geography, industry expertise and practice area specialties. An alphabetical listing of individual membersis also provided. In addition, The Red Book also features The Counselors Academy's Guide to Selecting a Public Rela- tions Firm or Consultant, a fivestep strategy in finding the firm that is rightfor you. To order your free copy, please call 212-460-1459 or e-mail pre@prsa.org ($3.95 shipping & handling). To access an online version of The Red Book, visit www.prsa-counselors.org.