A Revolutionary Approach To Business

A Revolutionary Approach To Business (NAPSA)—If businesses are to thrive in turbulent times, innova- tion has to become a wayoflife for executives and managers. That’s the theme of a new book from a leading businessstrategist and expert in organizational change. Based on an extensive NATIONAL BESTSELLER Fully Updated, with w Introduction COMPETING FORTHE FUTURE study of companies such as Charles Schwab, Virgin and GE Capital, the book describes what author Gary Hamel refers to as radical innovation and how to achieveit. Leading the Revolution (Plume, $16.00) shows how companies can create the future, instead of wast- ing timetrying to predictit. The book also explores where revolutionary new business concepts come from and identifies the key design criteria for building companies that are activistfriendly and revolution-ready. Hamel has led changeinitiatives within many of the world’s leading companies. In his work he helps companies to imagine and create the new rules, new busi- nesses and new industries that will define the industrial landscape of the future. Leading The Revolution is available wherever booksaresold. Learn more at www.leadingthe revolution.com.