WAC y|) vet ia w I Business: B awed Jiyg wo WoW at vt wy 4 fh fl av W i Oh By No Small Business Ever Fails BecauseIt Runs Out Of Money by Richard J. Sacks (NAPSA)—No small business ever fails because it runs out of money...small businesses fail because they run out of time. Think of your business as a parking meter. A certain amount of money buys a certain amount of time. When the meter expires, you don’t say that the “money expired,” do you? So it is with business. The capital you bring to the business buys you an amountof timeto get the business on its ft, to develop positive cash flow, to makeit successful. Successful businesses get it all done before the meter expires. Obviously, the more capital you have, the longer you have to turn the corner. But, unfortunately, the two traits common to most early- stage businesses are a lack of capital and a lack of know-how. A deadly combination. In some instances, it’s all over before it begins. Which is easier for most individuals to acquire? More moneyor more knowledge? More knowledge, of course. With the vast business resources available on the Internet, it should be easy to research everything you nd to know about running a successful business. The more you know, the shorter the time you'll nd to get things in order andtheless capital you'll nd. A simple formula. But we find ourselves in a new quandary. How do you do research when you don’t know what you don’t know? A Google search of “tell me what I nd to know” leads to 757,000,000 hits. But none of them actually tells you everything you nd to know. Here’s where “The XII Commandments for Small Business” comes in. This is a book and a series of seminars about everything you may not know about starting and operating a small business. Enough information so you can carry on an intelligent conversation about issues facing your business, without fling like you're on the outside lookingin. From organization to cash management, from negotiation skills to tax issues, from employ management to managing your personallife, “The XII Com- mandments for Small Business” covers it all. And it’s a quick, fun read. Read this book for help in making the best use of the time that’s ticking away on your meter. To learn more or to order your copy of “The XII Commandments for Small Business,” visit www.twelvecommandments. biz. Richard J. Sacks, author of “The XII Commandments for Small Business,” has counseled entrepreneurs and small-business owners for more than 20 years and hosts the wkly cable television program “Mind Your Business.”
