Biaiin The Secret Of Choice (NAPSA)—Thenext time you decide to go somewhere or do something, stop and think for a moment: Why did you choose what you did? Dr. Read Montague, professor of neuroscience at the Baylor College of Medicine, says every decision involves answering two ques- tions: “What is the value of my available choices?” and “How much does each choice cost?” “A fascinating introduction to an important new area.” —STEVEN PINKER “A gripping storyof what makes me, me.” Your Brain —PATRICIA Is (Almost) Perfect CHURCHLAND ae why you buy what you buy.” ANTONIO DAMASIO “1 consider Montague to be quite exceptional.” —FRANCIS CRICK “ae on mental function.” —THE NEW YORK TIMES HOW WE MAKE DECISIONS Read Montague @ Based on his own revolutionary research, Montague, in his new book “Your Brain Is (Almost) Perfect” (Plume Books), takes apart the mind’s decision-making machinery and shows how choices are made. The book explains why sharks can’t go on hunger strikes but humans can, deals with the nature of trust and offers a new approach to understanding the thought processes of world leaders, friends and family and possibly even yourself. You can find the book at most major bookstores and online at www.penguin.com.
