(NAPSA)—Interest is brewing in a nationwide tour that offers beer lovers across the country the chance to see, touch—and in some cities, taste—the great American brewing history of what is known as the Champagne of Beers. First hitting the road in 1954, the origi- nal Miller High Life Cruiser was one of the first grassroots direct promotional tours in the U.S. and today is celebrated as an American icon. In 2004, Miller reintroduced the Cruiser for the first time in nearly 50 years, and the response from American beer lovers was so enthusiastic that the vehicle is taking another whirl across the country in 2005. The High Life Cruiser is 35 feet long and showcases hundreds of pieces from the beer’s more than century-old history, including a classic High Life bar. The Cruiser also highlights High Life’s two trademark icons, the Girl in the Moon andits clear, distinct “Champagneof Beers” bottle. The Cruiserwill visit events and venues throughout the U.S. where the spirit of High Life runs high, includingfestivals, fairs, sporting events, parades and military bases. The tour will serve up brand history, relics, past ad campaigns, trivia and, whenever possible, a cold, great-tasting beer to visitors age 21 and over. The Cruiser will park itself in more than 20 states before the end of 2005. “High Life is an American institution, and the Cruiser tour is all about celebrating the things that made it so—quality, genuineness and long, storied heritage,” said Kelly Wahl, Miller High Life brand manager. “We are thrilled to be on the road.”
