MomsGet More Online Parenting Information (NAPSA)—Where do new and expectant moms turn for information on pregnancy and parenting? Increasingly, they turn to the Internet. A recent Catalina Marketing study found that over 85 percent of pregnant women and new moms are currently online. Another study by Digital Marketing Ser- vices determined that 96 percent of momsconsider the Internet a reliable source of parenting infor- mation, and that 90 percent of them use the Webto save time. That may be whythe leading online resource for new and expectant parents, launched an innovative new design for its core site, BabyCenter.com. The new design is the latest step in BabyCenter’s ongoing commitment to meeting the needs of new and expectant parents. BabyCenter has dramatically increased the level of personaliza- tion on its site, now highlighting the most relevant content for each user based on their due date or the The most widely visited pregnancy and parenting site on the Web was named Best Family Web Site. The new design is just the lat- est step in the company’s ongoing efforts to deliver unsurpassed information and support to new and expectant parents. Founded in 1997, BabyCenter was one of the first companies to address the needs of pregnant women and new moms online. Since that time, BabyCenter has invested continu- birth date of their child. The most ally to provide new information, tools and services to help moms top of each page allowing easy widely visited pregnancy and par- innovative element of the design is a new interactive timeline at the access to week-by-week developmental updates and charting the raise happy, healthy kids. As a result, BabyCenter.com is the most enting site on the Web, with over development of each user’s child. three million visitors each month—nearly twice the traffic of allows parentsto easily review past milestones or read up on future recognized with numerous awards. Most recently, BabyCenter.com The timeline offers instant access to current information, but also oneswith theclick of a mouse. The design also highlights the most relevant articles, bulletin boards, and other features for each user based on their child’s stage of development. its nearest online competitor. In addition, BabyCenter has been was named Best Family Web site by the Web Marketing Association on September16, 2003. For a tour of BabyCenter’s design changes, visit: www.baby center.com/newlook.
