(NAPSA)—Everyone can make a difference in a young girl’s selfesteem—That is the message behind a nationwide effort designed to help girls build selfesteem. This year, the second annual Dove Self-Esteem Weekend brings together Girl Scouts of the USA, Girls Inc. and Boys & Girls Clubs of America to encourage women to spend an hour on a self-esteem building activity with a girl in theirlives. Building self-esteem can be as simple as talking to the special girl . in yourlife about her friends andsocial life or doing an activity from the self-esteem toolkit available on : www.Dove.com. Research reveals Jess Weiner that it is important ———— to address anxiety about looks at an early age. A recent global study commissioned by Dove entitled “The Real Truth About Beauty: Revisited” reveals that only 11 percentof girls would describe themselves as beautiful. This lack of self-esteem only worsens as girls get older. “If you spendthe time listening to a girl and helping her develop a positive relationship with beauty, you really can make a difference,” said Jess Weiner, Dove Global Self-Esteem Ambassador, author and a contributing editor to Sev- enteen magazine. According to the study, 80 percent of women agree that every a source of confidence, not anxiety. Womenjoining the movement will Research has found that 72 percent of girls feel tremendous pressure to be beautiful. woman has something about her that is beautiful but do not see their own beauty. More than half (54 percent) of women agree that when it comes to how they look, they are their own worstcritics. The most effective way to address beauty anxiety is to start at an early age. Research has found that 72 percent of girls feel tremendouspressure to be beautiful and only 11 percent are comfortable using the word beautiful to describe themselves. Whengirls feel bad about their looks, more than 70 percent (age 15 to 17) avoid normal daily activities such as attending school, going to the doctor or even giving their opinion. A universal increase in beauty pressure leads to a decreasein girls’ confidence. The company is committed to inspiring all women and girls to reach their full potential by caring for themselves and each other. Theyinvite all women to join them in creating a world where beautyis receive regular updates on a variety of ways to get involved. Currently, women can participate in the following ways: *Join Dove for the Second Annual Dove Self-Esteem Weekend. Women can show that amazing things can happen when they all come together by registering their Weekend activities on the interactive map at Facebook. com/Dove. Dove has already reached more than 8 million girls with self-esteem education but your efforts can help Dove reach its goal of 15 million girls by 2015. Answer the question “Who Inspired You?” on Dove online channels: Facebook, Twitter and Dove.com, to honor the positive impact someone had on theirlife. When women sharetheir story, the companywill make a $1 donation to support self-esteem education in the U.S. *Download tools: Visit Dove.com to access free tools to build self-esteem in younggirls. Together with experts and key partners, the brand has created self-esteem building, educational programs to motivate and inspire girls. The Dove Movement for Self-Esteem invites all women to join in creating a world where beauty is a source of confidence, not anxiety. For more information, visit www.Dove.com and Facebook.com/ Dove or follow them on Twitter. we ee eee OO ee eee Note to Editors: The Second Annual Dove Self-Esteem Weekend takes place nationwide from October 21st to the 23rd.
