(NAPSA)—Some of this season’s most popular toys target kids’ fascination with building, and Hasbrois getting in on the action this year with the debut of its new construction brand, KRE-o. The KreE-o collection features 12 TRANSFORMERS-themed sets, each allowing kids to build favorite characters from the classic TRANSFORMERSbrand, includ- ing OpTiImMuUS PRIME and BUMBLEBEE, in either robot or vehicle mode. Stylized after classic 1980s TRANSFORMERSlore, the sets res- onate with everyone from parent to preschooler and have already begun to “roll out” onto kids’ wish lists. In addition to popular charac- ters, most KRE-O sets come with themed accessories and poseable KREON figures in robot or human form that add a pint-sized punch to the classic TRANSFORMERSuniverse. Best of all, since all the sets are compatible with other leading brick-based sets on the market, parents of even the most experienced builders don’t have to worry about investing in a new brick system by introducing KRE-o bricks to their child’s toy chest. KRE-O sets range in both complexity and price, from sets for beginners priced at approximately $7.99 to deluxe sets retailing for $59.99. Featuring collectible KREon figures, two building options in one and compatibility with other major construction brands, each KRE-0 TRANS- FORMERS set is a gift featuring “More THAN MEETS THE Eye.” HighContent provided by Hasbro, Inc. Each KRre-o TRANSFORMERS item contains a 2-in-1 build. lights in the line include: The TRANSFORMERS set con- tains over 500 pieces. Builders can assemble the popular character in vehicle mode as the notable semihauler or in robot mode to create the leader of the AUTOBOTS. *The 2-in-1 BUMBLEBEE set allows fans to create and re-create their favorite AUTOBOTS character. In robot mode, builders can con- vert the wingsinto a gliderfor figures to balance on. *The STARSCREAM set lets builders open the DECEPTICONjet’s canopy to fit a figure into the cockpit, and blast off removable rockets and turbo thrusters. The MEGATRON set comes with “pincers” and a launcherbrick for DECEPTICON blasting action. Builders can also unwrap KRE-O sets featuring notable TRANSFORMERS characters such as MIRAGE, JAZZ, RATCHET, PROWL, SIDESWIPE and SENTINEL PRIME to re-create some of their favorite TRANSFORMERS scenes from past and present this holiday season. For more information, www.HasbroToyShop.com. visit