i VINTERS FOR—— |A Le ~ 4 a Loe 6 Ei WEES = La Le Keeping Beauty On Mom’sTo-DoList (NAPSA)—Apparently, there’s no “me” in “mommy.” A recent survey revealed that the seemingly never-ending demands of family, work and household duties often cause momsto neglect their own beauty routines. In fact, some might say this selflessness is reaching surprising proportions. The survey found that 75 percent of moms have skipped their own showersto take care of their children’s needs— with one-fourth confessing that they have actually gone three days or longer without showering. If that’s not hair-raising evidence that a beauty intervention is in fast order, consider this: Nearly half of moms claim that they have gone seven months or more without a haircut, and almost two-thirds (61 percent) HolLL ye rie WE a ge “First off, let’s be honest that looking good does take at least some investment of time and money. But, that doesn’t have to mean big bucks or long hours Stacy London knowsthat there are simple ways moms can take care of their kids and their beauty routines. themselves falling below it. The result of this selflessness may be taking its toll, as 50 percent of moms admit that their personal appearance has become worse or more difficult since having kids. “On our show, I see momsall admit to wearing sweatpants or the time sacrificing their beauty and personal needs for the benefit of their families,” says Stacy London, host from TLC’s popular momsacross the country. Here are Wear.” “The truth is that personal beauty does have a place within ponytails more often now that they're moms. The survey, called the Suave Beauty Monitor Survey, polled some additional results: The Beauty Lowdown on Mom’s To-Do List While it’s not overly surprising that momsare putting their children and families first, some- where in the unwritten guide to motherhood, beauty seems to have been pushed to the back burner. Only 13 percent of momssay that beauty has not taken a backseat to their family’s needs. In fact, when asked to rank activities on their regular to-do lists, taking care of appearancefalls close to the bottom of most moms’ lists— with doing the laundry, having leisure time and shopping for or toys and school supplies for the children. A mere 14 percent said they would spend it on themselves—with even less (2 percent) saying they would spend it on beauty products. makeover show, “What Not to motherhood, and all moms should look like they have it all, including looking their best.” Beauty at a Price Despite this desire to feel beautiful, more than half of moms (55 percent) view spending time on their beauty as a luxury. However, the Beauty Monitor Survey revealed that it’s not just about lack of time. When asked what they would do with an extra $50 in their monthly budgets, 59 percent of moms said they would spend it on items for the kids and family such as clothes or shoesfor the kids, groceries for the family slaving away in front of a mirror,” says London. “Some small, simple steps can go a long wayin helping mom get beauty back on herlist. For instance, I suggest using beauty products like Suave that work, but don’t cost an arm, leg and your child’s college tuition.” She says the beauty brand offers moms guilt-free beauty through a wide range of products at a great price. The brand is urging moms across the country to make a commitment to themselves and to embrace motherhood and beauty simultaneously. Giving Momsa Beauty Wake-Up Call By logging onto www.suave.com, moms can pledge to put beauty back on their to-do list. They can also enter a sweepstakes for a chance to win a Head-to-Toe Mommy Makeover, which will award one lucky grand prize winner a consultation with the style experts of TLC’s “What Not to Wear” plus a $5,000 shopping spree in New York City. And, you'll even get $500 for childcare because we know that momscan’t just up and go! Ten first place winners will receive a $1,000 gift certificate for their own personal shopping sprees. Entries must be received by June 2, 2006.
