A Safe Ride Home

CAVAELAY A Safe Ride Home Is Just A Free Call Away (NAPSA)—Keeping America’s roads safe from drivers under the influence of alcohol is a concern shared by law enforcement and the beer industry alike. As part of an ongoing national safety initiative, Heineken USA continues to promote responsible consumption with a program called SAFE CALL” LETTTAMICAB 1800 629 4222 One ofthe first taxis outfitted with SAFE CALL” signs and information reminding people to call 1- 800-TAXICAB for a safe ride to their destination if they’ve had too muchto drink. Launched in 1999, the effort is designed to help restaurant and bar servers give patrons who have had too much to drink a toll-free taxi number to prevent them from driving while intoxicated—possibly injuring themselves andothers. The brewing companyis a partner with 1-800-TAXICAB, North America’s largest telephone-based taxi referral service. Bar patrons can call this toll-free phone number, from anywhere around the country, 24 hours a day to call for a taxi to safely take them home. The program is active in 40 states and over 135 cities around the nation. To learn more, visit www.heineken.com.