, (NAPSA)—Water is one of the most fundamental elementsoflife. Yet an estimated 2 million children die each year from diseases caused by unsafe drinking water. But this grim picture is changing, thanks to the Children’s Safe Drinking Water program and water purification technology by PUR. The program is taking a fresh approach to the global problem of contaminated drinking water and is helping prevent water-related diseases and death in children. The Children’s Safe Drinking Water program, initiated by Procter & Gamble (P&G), includes emergency relief work related to natural disasters, edu- cation of local communities about the importance of clean drinking water, and the establishment of not-for-profit markets to distribute PUR water-cleaning technology to those in need. Transforming Contaminated Water Into Clean Water “This simple, cost-efficient sachet is as small as a tea bag but it makes a big difference,” says Dr. Greg Allgood, the director of the Children’s Safe Drinking Water program.“The contents of the PUR sachet are emptied into 10 liters of contaminated water, and follow- ing simple directions, contaminated water is clear and clean within 30 minutes.” sachets to provide 500 million liters of clean, purified drinking water to children around the world. How You Can Help _ Procter & Gamble and PUR support the Children’s Safe Drinking Water program. When you purchase a PURpitcher or faucetmount water filtration system at yourlocal retailer, a percentage of that purchase will go towards the Children’s Safe Drinking Water program efforts in Kenya. These donations go a long way to help children and expand the a “ ‘ %) # program. By choosing a PUR Studies show that PUR sachets Water Filtration System or replacementfilter to provide clean, great-tasting water for your family, you are also playing a vital role in providing clean drinking water to families and children in developing and cause of death in children, up to 50 percent. To date, the Children’s Safe Drinking Water program hasdistributed enough PUR To learn more about the Children’s Safe Drinking Water program and how you can get involved, visit www.csdw.org. The CHILDREN’S SAFE DRINKING WaTER program has already yielded millions of liters of safe drinking water around the world. reduce diarrhea, a commonillness s ji countries such as Kenya. Children’s Safe Drinking Water P&G Live, Learn and ThriveInitiative. www.csdw.org
