When You Start To Feel It, Heal It (NAPS)—Cold sore sufferers can now takecontrol of cold sores early in the course of an outbreak prescription medicine designed to shorten healing time. from cold sores.” Cold sore outbreaks can be and can reduce thelength of time patients experience discomfort with the first FDA-approved, non- It is what 40 million cold sore sufferers have been waiting for...a non-prescription cold sore medicine that does more than soothe cold sore symptoms. It’s the only overthe-counter cold sore medicine approved by the U.S. Food and abreva; Cee ead asl Peektic uk symptoms fern LC dries clear Drug Administration (FDA) that brought on by a variety of factors, including stress, colds and flu, exposure to sunlight and extreme cold weather and fatigue. “Many people don’t realize that a cold sore infection needs to be treated with real medicine,” added Dr. Debra Jaliman, dermatologist and clinical instructor at Mount Sinai shortens cold sore healing time and the duration of symptoms, such as School of Medicine in New York. tingling, pain, itching and burning. One-in-five Americans suffers “Tf not treated properly, cold sores can be very painful and uncom- experience the pain, discomfort and embarrassmentof a cold sore two- ten days to go away. It’s good to keep a medicine like ABREVA on from cold sores each year. Most to-three times a year, while some may suffer as many as ten outbreaksa year. “Since I’m in front of the cam- era almost every day, it is important that I always look and feel good,” explained cold sore sufferer Joy Behar, comedienne and cohost of “The View.” She added, “Having a cold sore on my lip can easily affect how I perform. ’'m relieved to know that now I can be prepared with real medicine when I feel I’m getting a cold sore.” Normally, cold sores progress when the cold sore infection spreads from infected cells to healthy ones. ABREVA", a new product from SmithKline Bee- cham contains docosanol ten percent, a medicine that works by protecting healthy cells so the cold fortable, and often take seven to sore infection is less likely to penetrate those cells, and helps the cold sore go away sooner. In clinical trials, docosanol significantly reduced the healing time of patients’ cold sore episodes. The hand so it can be applied at the veryfirst sign of a cold sore.” The smooth white cream dries clear, and has no medicinal smell or taste. It can be used by adults and children 12 and over. Cosmetics, such as lipstick, may be applied cream is most effective when applied early, at the first sign of a over it; however, it is recommended to use a separate applicator, such currently used by cold sore suffer- over an unhealedcold sore to avoid spreading the infection. ABREVA is tingle, redness, bumporitch. The over-the-counter remedies ers may temporarily relieve symp- toms, but they are not FDAapproved for healing cold sores. “ABREVA is clinically proven through double-blind, placebo-controlled research studies,” said Dr. Stephen Sacks, a leadingclinician andscientist in the field of antivi- ral therapy. “These studies confirmed ABREVA is most effective as a cotton swab, to apply cosmetics packaged in a convenient, portable tube, and can be found in the cough and cold or oral care sections of local drug, discount and grocery stores. For more information call 1-877709-3539 or visit www.abreva.com. Cold sore sufferers can also ask their pharmacist for more information.
