Make The Right Choice

Make The Right Choice (NAPSA)—The important part of any over-the-counter (OTC) drug is not the nameonthe front of the box but the active ingredients listed on the back. That’s why Americans save as much as $2 billion a year by switching to store brand over-the-counter drugs. Store brand OTCs have compara- ble product attributes as adver- tised brands and save you money. “Your symptoms don’t care which brand you choose or how much you spend as long as you’re treating them effectively,” says Fred Eckel, editor-in-chief of Pharmacy Times. If you stocked your medicine cabinet with only advertised brands, it would cost up to $60 more, but you wouldn’t get any difference in producteffectiveness. Here are somefacts about store brand OTC medicines: Store brands contain the same named active ingredient at the same strength and both products must meet the same FDA standards. Advertised brands cost approximately 40 percent more than their store brand OTC equivalents. The reason has nothing to do with quality and everything to do with advertising costs. Most stores place store brands to the right of the advertised brand. Want to learn more about how you can save with store brands? Go to www.truststorebrands.com.