Trick-or-Treat For UNICEF Celebrates 60 Years K Trick-or-Treat for UNICEF has raise d millions of dollars for lifesaving programs around the world. (NAPSA)—Asoneof the longest- running youth volunteerinitiatives in America, Trick-or-Treat for UNICEFhasa deep-rooted history of empoweringchildren. For 60 years, Trick-or-Treat for UNICEFhasserved as The Original Kids Helping Kids campaign, providing America’s children with an effective way to make a differ- ence in the lives of the world’s children. THEN: Children across the nation were inspired to collect coins for UNICEF to aid kids recovering from World WarII. Cos- tumed and committed, they took to the streets in neighborhoods and they spread word of their mission. Through the small change they raised door to door, they were going to make a big difference for children everywhere, providing food, medicine, education and necessities that kids need to thrive. NOW: Since then, Trick-or- Treat for UNICEF has raised nearly $160 million for UNICEF’s lifesaving programs worldwide. The time-honored campaign pioneered service learning by educat- ing young people about their peers in developing countriesall around the world and engaging them in hands-on activities to raise awareness and much-neededfunds. Kids and families can pick up their iconic orange collection boxes at the Guest Services desks in Toys“R”Us and Babies“R”Us stores nationwide from September 15 through October 30, 2010, while supplies last. Toys“R”Us, Inc. is also the National Sponsor of the 60th Anniversary of Trickor-Trick for UNICEF. While carrying the orangecollection box door to dooris the traditional way to contribute to Trick-or- Treat for UNICEF, supporters can also host Halloween parties, bake sales or make a $5 donationby text- ing the word “TOT” to UNICEF (864233) on their mobile phone. A new Trick-or-Treat for UNICEF iPhone application will be available this fall. The mobile app will include fun and educational tools to allow parents and kids alike to participate in the campaign no matter where they are, enabling them to spread the word and help to fundraise for children all over the world. The campaign owes its success over the years not only to the children, parents and educators who have taken part but also to UNICEFspokespeople, companies and organizations that serve as partners. UNICEF Ambassador Selena Gomez—star of the summerblock- buster “Ramona and Beezus,” as well as Disney’s Emmy Award— winning “Wizards of Waverly Place”—will return this year as Trick-or-Treat for UNICEF spokesperson. HGTVwill once again serve as the national media sponsor of the campaign, highlighting it in a prime-time television special “Halloween Block Party” on Saturday, October 16 at 8 p.m. EST. The U.S. Fund for UNICEF has had the longtime support of Key Club International and Coinstar, Inc. as well as new supporters Playbill and The Broadway League. For more information, visit www.trickortreatforunicef.org.
