Men Vs Women

Men Vs Women (NAPSA)—Women and men have different ideas about shopping, studies suggest. Studies suggest men are impulse shoppers; womenlikelists. “Market research shows that male shoppers want to get in and out of stores quickly,” says Katherine Harris, Marketing Professor at Babson College in Wellesley, Massachusetts. Women shoppers, she adds: Spend more time choosing. Like comfort. * Want to feel safe and like stores with slightly enclosed areas with viewsof the main area. Menshoppers: Like lots of signs, obvious locations and computerscreens. Are not big price checkers and more brand loyal than women. Generally avoid salespeople unless they are shopping for women,suchasin lingerie stores. Babsonis ranked first in entrepreneurship education by U.S. News & World Report. Learn more at www.babson.edu.