A Tasty Way To Promote Reading

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Education A Tasty Way To Promote Reading (NAPSA)—While a good breakfast can help kids get a great start to the day, books can help keep their mindsactive all day long. Yet more than two-thirds of children living in poverty don’t have any books at home’. To help support childhoodliteracy, Frosted Mini-Wheats and other Kellogg’s brands are joining with Scholastic to help families earn free books and put 200,000 booksinto the handsof children in need through the charity Books for Kids. ~ “a _ Children’s book author and actor Taye Diggs understands how having books at home can help set kids up for success. Recently, children’s book author, actor and father Taye Diggs demonstrated his support by creating a public service announcement to raise awareness about childhood literacy. Diggs explains how families can earn free books for their home libraries andprovide booksto kids in need. “This is such an important cause for me, especially as a dad, because I know the impact that reading can have on young minds,” said Diggs. There are two ways to support children’s literacy: 1. You can collect the Great Starts Great Stories codes from participating Kellogg’s products to receive a free book or “gift” a book to a school in need through the charity Booksfor Kids. 2.You can also visit www. Scholastic.com/MiniMissions to participate in Frosted MiniWheats Mini™ Missions. Visitors can earn two free books monthly while supplies last, as well as enter a sweepstakes? to win Scholastic books and grants for their school and community. ‘RIF study, 2010. 2Official rules are available at http://minimissions.scholastic.com/rules.