(NAPSA)—Here, for a change, is good news about the environment: ‘Americansare recycling their food and beverage cartons more than ever and continue to look to brandsto actively help drive the recycling of their prod- ucts’ packages, according to a new survey. WhatThe People Want ‘The national study commissioned by the Carton Council of North America showed that 61 percent of respondents report they alwaysrecycle their food and beveragecartons, up 11 percentage points from when the survey waslast conducted twoyears ago. Nearly all—94 percent—think recycling is important and 74percentbelieve recycling should be madea priority. People also have high environmen- tal expectationsfor the brandsthey buy. Consumers overwhelmingly expect food and beverage brands to be committed to recycling. More than nine out of10 said brandsshould take an active role in helping to increase the recycling of packages. And 56 percentsaid their loyalty to a food or beverage brandis Carton Recycling Continues to Climb G2 ‘ain A new survey found that more Americansare recycling their food and beverage cartons. more than 60 percent of U.S. households have access to carton recycling, a thresholdset by the Federal Trade Com- mission green guidelinesfor packaging. However, just because a package doesn’t have a recycling symbol, doesn’t meanthatit’s not recyclable. Tofind out, consumersshould call their local community orvisit its website. “The survey findings highlight that affected by the brand’s engagement with environmental causes. How ToTell Whether as more Americans havegained access ‘The survey showed that packaging remainsthe top source for determining Pelz, vice presidentofrecycling projects for the Carton Council of North Amer- SomethingIs Recyclable recyclability, while friends and family to food and beverage carton recycling, awareness that cartons are recyclable has also increased” explained Jason ica and circular economydirector for as well as the news gained momentum. Nearly two-thirds of respondents said thatif a package did not havea recycling symbolor language indicating the item is recyclable, they would assumeit’snot. Onehelp is that now food and beverage cartons can carry the standard Tetra Pak. The Carton Council works to deliver long-term collaborative solutionsto divert valuable cartonsfrom the landfill. thelabel is based on the milestone that see www.CartonOpportunities.org. “Please Recycle”logo. The ability to use Learn More For an in-depth look at the research findings, visit www.CartonOpportunities. org/survey. For more onrecycling cartons,
