Jewelers Design With Men In Mind (NAPSA)—It took a while, but the jewelry industry has just recently discovered a whole new sex: men. “2006 was the year the jewel- ry industry finally discovered the men’s market,” notes Pam Danziger, president of the re- search firm Unity Marketing. That’s because men’s fine jew- elry sales accounted for 10 percent of last year’s $62.2 billion jewelry market, a significant increase from years past. And Danziger says women will be buying for men in record numbersthis season. One reason is that we’re not just talking cuff links. This year’s most stylish designs include some never-before-seen innovations tar- geted specifically at the male mar- ket. “Men love the luxurious weight of Platinum and we’re seeing unexpected twists on classic favorites like Platinum cuff links and watches, and some completely new accessories,” explains jewelry New Platinum tie accents add a sophisticated twist to work wear. everything except drive you to appointments on time. High-tech designs from Franck Muller fea- ture multiple time-zone readings, moon-phase dials and eternal calendars on a single Platinum face, while designer Vacheron Constantin favors a more conventional Platinum face set off by alligator The Biggest Buzz leather bands with hand-stitched Platinum thread. Making a Statement O’Connor sees more and more limit to how manytiepins andtie clips one man can handle. Which rings or using the rings as stand- and style expert Michael O’Connor. Here’s what O’Connor says will be on wishlists: Popular as they are, there’s a explains why one of the newest accoutrements getting the most buzz is a ringlike accent meantto slip onto ties just below the knot. The unique piece, designed by Superfit, is available in pure Platinum or with diamonds and goes a long way toward dressing up a suit. New Take On Time New watches do just about people embracing their relationships with Platinum commitment alone fashion items. “Couples know Platinum lasts a lifetime and holds gemstones securely,” he says. “And rings from FurrerJacot come with diamond embellishments or as solid Platinum bands. They interlock with one another to represent a couple’s love.” For more ideas, visit the Web site www.preciousplatinum.com.
