Gifts Too Good For Regifting (NAPSA)—The unspoken secret of the holidays is how many gifts are either returned, “regifted” or put away and not worn because they were unsuited to their recipients. In fact, one survey by Knowledge-Based Marketing found that nearly four in 10 people have practiced regifting and almost three in 10 who haven’t already done so are consideringit. But one gift that’s virtually guaranteed not to get returned is fine jewelry. Maybe that’s why spending on fine jewelry La Nb, : @ Bi aes “Sra wpe Y . watches by Jacob & Co. or Jaeger-LeCoultre. A numberof the watches are unisex and favored by celebrities like Justin Timber- lake and JenCynthia Bach pendant necklace_ . nifer Lopez. The Trendsetter If she loves to be spotted at the hottest venues, deck her out like a star in a Platinum and diamond right-handring. Dia- “Nicollette Sheridan loves Kirk Kara’s Platinum and diamond rings,” says O’Connor. “And because Platinum is an enduring, precious metal, it’s perfect for holding a stone in place for a lifetime.” expects strong fine-jewelry sales to drive a 4.4 Julia Roberts and Jessica Alba know how to attract attention. If increased’ by more than 10 percent in 2006 and the Inter- Men’s watch by national Jaeger-LeCoultre Mond Exchange percent growth in this year’s $62.2 billion jewelry market. “Giving the gift of jewelry ensures that you’re giving some- thing that the person will trea- sure forever,” says jewelry and style expert Michael O’Connor. “That’s why Platinum pieces are especially popular—they can stand the test of time and don’t wear down like other precious metals. They’re eternal.” Still, giving just any piece of fine jewelry won’t do. Instead, O’Connor suggests matching your gift to the recipient’s personality. Here are someofhis top picks: The Workaholic If the office is practically his or her second home,bringa little style to the boardroom with Platinum The Showstopper the woman in yourlife does, too, get her a string of the starlets’ favorite pearls with Platinum from Erica Courtney, or—for something more delicate—a headturning Platinum pendant necklace from Cynthia Bach. The Distinguished Gentleman Even classic looks need some updating. Toss his lapel pins aside in favor of a modern tie accent from Superfit—a circular piece, in plain Platinum or with diamonds, that clips around the top ofa tie. Billy Bush from “Access Hollywood” says he was obsessed with the piece at the recent Emmy Awards. Chances are the man on yourlist will be, too. For more gift ideas, visit www.preciousplatinum.com.
